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Director of Product Marketing, Jira Product Discovery
Director of Product Marketing, Jira Product Discovery-January 2024
New York
Jan 31, 2026
ABOUT ATLASSIAN
Atlassian builds enterprise software that helps every member of every team and department stay on track, on point, and on top of their game. Atlassian develops products geared towards software develop
10,000+ employees
Technology
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About Director of Product Marketing, Jira Product Discovery

  Atlassian is looking for a world-class Director of Product Marketing to lead one of our newest products, Jira Product Discovery. Reporting to the VP of product marketing, you will be responsible for leading a team of product marketers to drive our GTM strategy.

  This is a unique opportunity for a product marketing leader to take a new product to $100 million in revenue. To be successful, the leader in this role knows knows high touch sales and marketing funnels, as well as PLG and can build a team to support both motions.

  The way products are built and distributed is changing fast and Atlassian is leading the way. Product marketing at Atlassian sits in the middle of product, design, engineering and almost every function in marketing. From aware to active, brand campaigns to BOFU, SEO to SEM, events to experiments, launches and PR, leading an Atlassian PMM team gives you the chance to be part of almost every function in a modern marketing team.

  Compensation

  At Atlassian, we strive to design equitable, explainable, and competitive compensation programs. To support this goal, the baseline of our range is higher than that of the typical market range, but in turn we expect to hire most candidates near this baseline. Base pay within the range is ultimately determined by a candidate's skills, expertise, or experience. In the United States, we have three geographic pay zones. For this role, our current base pay ranges for new hires in each zone are:

  Zone A: $173,200 - $231,000

  Zone B: $155,900 - $207,900

  Zone C: $143,800 - $191,700

  This role may also be eligible for benefits, bonuses, commissions, and equity.

  Please visit go.atlassian.com/payzones for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.

  What You'll Do:

  Build, inspire, manage and lead a best-in-class, diverse team of product marketers and technical evangelists to drive GTM strategy and messaging.Be an expert on our products and our customers, and ensure your team is too.Own the product marketing fundamentals: messaging, buyer/user personas, product launches, competitive intelligence, market research, segmentation, win/loss analysis, and more.Partner with Product Management to create a seamless experience, removing pain points and boosting conversion. Be your customers' advocate.Inspire action through data-driven insights (market assessments, competitive benchmarking) and drive your teams to execute with operational rigor and efficiency. Turn these into tools and strategies that help drive Atlassian's BHAG of 100 million MAUBe an active partner with the Sales teams to deliver training, content, and support for them to reach their goals

  What you need to bring:

  Experience:

  8 years of Marketing, GTM Strategy, and/or Campaign Management experience in a high growth software company - ideally focused on defining value propositions and product messaging.At least 2 years managing a growing team of product marketersExperience in flywheel marketing and high touch sales marketingEntrepreneurial Zeal: From leading a creative brainstorm to staying up on the newest growth hacking techniques, the ability to think outside the box and tackle problems you haven't encountered before is a mustCuriosity: Software development is ever changing. Having the desire to challenge your self with keeping up with modern software trends will make you very successful in this roleCharisma: You will need to influence cross-functional teams and get them excited about and invested in your projects and campaignsDecision Making Ability: Deftness in prioritizing among competing opportunities, balancing customer needs with business priorities, and articulating the rationale behind decisions to other stakeholdersProven Excellence in:

  Written and verbal communicationCreativity and problem solving abilityTeamworkOrganizationBS/BA degree

  You'll enjoy working in a fun, entrepreneurial, and fast-paced environment with sharp people on a like-minded mission. We take pride in playing as a team and contributing to the success of the company by throwing our combined weight behind the continued exponential growth of our products. The team you'll be working with appreciates data-driven discussions, candid feedback, genuine empathy, and a passion for pushing the envelope. We care deeply about the products, but even more so about one another, and truly believe that as a team there is nothing we cannot accomplish. If you're interested in joining the ranks of a hungry product marketing team that's determined to raise the bar and create one-of-a-kind experiences for our users, then we've been waiting for you.

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