Here at Hometap, we’re collaborative, passionate, and always ready to roll up our sleeves to create solutions that help people get more out of homeownership — and out of life. Our first product, a home equity investment, gives homeowners the opportunity to quickly access the equity they’ve built in their home to pay for what’s most important to them, from handling debt to finally making much-needed renovations, without taking on debt.  

　　We work hard, and have some fun along the way, too. You don’t have to take our word for it: The Boston Globe and Comparably have recognized us as a great place to work, and we’ve been honored for our commitment to innovation in the fintech space by Inc., HousingWire, and more! 

　　In case you need any more convincing, we also provide competitive compensation, healthcare coverage, unlimited PTO, a generous share package, and a strong culture with plenty of opportunities for team-building and camaraderie.

　　Interested in joining us on our mission to make homeownership less stressful and more accessible? We’d love to talk.

　　Who you are:

　　We’re looking for an energetic, collaborative, hands-on product marketer and storyteller to lead a small but mighty team of seasoned professionals in the positioning and communication of Hometap’s value across all go-to-market (GTM) channels.

　　As Product Marketing Director, your mission will be to drive a cohesive strategy for Hometap’s GTM positioning with Hometap’s target audiences and user personas. You will be responsible for product marketing strategy and direction, as well as driving competitive distinction with our position in the market. In this role you will be collaborating cross-functionally with product management, design, business development, sales, business operations, as well as working very closely with other marketing functions.

　　What you’ll do:

　　Build, lead, and grow a high-performing product marketing function, fostering a collaborative and results-oriented culture Develop a robust and cohesive product marketing strategy that aligns with our business goals, supports the overall company vision, and ensures customer experience, acquisition, and retention are at the heart of every strategy Develop and oversee the execution of product and feature GTM launch plans in partnership with other members of the marketing team, product management, product design, sales, business development, and other key stakeholders Define and articulate compelling value propositions, positioning, and messaging for our existing and future portfolio of products, services, and solutions, catering to our target homeowner personas; collaborate with the broader marketing team to implement across channels Collaborate closely with our Product Management team to ensure that our roadmaps are always in sync with customer needs, market trends, and insights into what the competition is up to Aid new product development from pre-ideation stage; through market testing, comparison and whitespace analysis, presenting market gaps and innovation opportunities to key stakeholders Prioritize and respond to requests from Sales, Business Development, and Product for new homeowner and/or partner materials Develop a deep understanding of the home equity market landscape, and changing customer demands Define relevant key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives. Analyze data and metrics to continuously optimize strategies and tactics.  What you’ll bring:

　　Proven experience in senior-level product marketing roles, with a track record of success developing and executing go-to-market strategies and high-profile / large-scale launches Strong leadership and team management skills, with a history of building and developing high-performing product marketing teams 8+ years of experience in product marketing roles, with at least one substantial role in D2C tech – you should know what frameworks and playbooks to use, and how (and when) to go beyond the traditional playbook Outstanding written and verbal communication skills, and a strong storyteller  Strong analytical skills with the ability to leverage data to inform decisions and measure performance; familiarity with tools such as Heap, Tableau, and Salesforce is a strong plus Extensive market research and survey design experience  Proven ability to build strong cross-functional relationships Ability to thrive in a fast-paced, dynamic environment Familiarity with consumer finance / fintech is a plus Hometap is on a mission to make homeownership less stressful and more accessible. Our home equity investment product provides homeowners with a fast, simple, and straightforward way to access the equity in their home without taking out a loan or having to sell. By investing alongside homeowners, Hometap offers debt-free cash in exchange for a share of their home’s future value — all without any monthly payments or interest over the life of the investment. Through a combination of financial innovation and best-in-class customer service, Hometap enables people to get more from homeownership so they can get more from life.

　　Hometap believes that our differences are what bring us together, and one of our biggest priorities is creating a diverse workplace that welcomes and values each team member’s unique perspective, background, and ideas. All roles here are filled based solely on candidates’ qualifications and our business needs.

　　Hometap is based in Boston, but will consider remote work for this position; however, the position must be performed in the United States entirely outside of Colorado.