Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 115,000 colleagues serve people in more than 160 countries.

　　Working at Abbott

　　At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

　　Career development with an international company where you can grow the career you dream of.

　　Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

　　An excellent retirement savings plan with high employer contribution

　　Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree.

　　A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

　　A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

　　The Opportunity

　　This position works out of our Des Plaines location in the Molecular division.

　　As the Director of Marketing, you’ll be responsible for setting the Division strategic direction and tactical implementation of activities including development of marketing plans and activities that drive the flow of products to our customers in a manner that

　　highlights differentiation and value. Be the focal point for the Division for Sexual Health and Digital with regard to product and market knowledge, planning/execution, and achievement of business objectives. The Director of Marketing is responsible for the product from identification of customer and market needs/wants, to concept and product development, product launch, through and including product discontinuation.

　　What You’ll Work On

　　The Director of Marketing is responsible for creating global demand for his/her product in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the marketing plan.

　　This includes definition of and segmentation of the market, targeting and positioning, and all aspects of the marketing mix product, place/distribution, price, and integrated marketing/promotion).

　　Anticipates new market demands and creation of new markets, provides leadership for product/concept justification during funding cycle,& provides similar leadership to product development team identifies new business opportunities through expansion of existing products into new markets, or enhancements of existing products to maximize existing markets supports the commercial organizations in achieving Plan objectives, provides direction and input to all in-house groups that affect the successful achievement of business objectives.

　　The following are some of the key responsibilities:

　　Business Expansion: Participate in strategic planning initiatives such as portfolio management process and the Long Rang Plan (LRP) to ensure profitable growth opportunities are supported.

　　Competition and Positioning: Thoroughly understand competitive offerings and provide commercial organizations with appropriate positioning and tools to differentiate product(s) versus the competition in a profitable manner that adds value to the customer.

　　Internal Communication: Responsible for creating a clear line of communication between Marketing and all other functional areas that affect the product. This includes providing direction to the Commercial Areas/countries and all in-house groups.

　　External Communication: Interface with consultants, marketing research firms, ad agencies, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities. Another aspect of this responsibility is gaining positive media exposure in partnership with the Public Affairs department.

　　Develop the Marketing Plan: Incorporate all aspects of the marketing mix.

　　Product Definition: Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team. Utilize market research, customer input, area input and other means to ensure profitable and differentiated products are delivered to market. Offer leadership to R&D and support organizations throughout development cycle (e.g.,trade-off analysis across customer, financial, and timeline impacts).

　　Ensure Launch and Post-Launch Success: Offer leadership to international commercial organizations and on-market teams through successful launch. This includes delivering appropriate launch materials/tools to differentiate product versus the competition and grow the business in a profitable manner.

　　Lead the digital marketing transformation including establishing the key elements of tech stack, digital strategies and tactics. Establish metrics for success and tracking to make case for future investment.

　　The Director of Marketing position differs from Area or country-specific Product Management jobs in three key ways:

　　Greater involvement in setting division-wide strategies (e.g. what products to fund)

　　Direction and leadership to the R&D organizations throughout the product development cycle (e.g.,developing customer requirements)

　　Exposure to all international markets, with the requirement to build networks and success through a deep understanding of cultural diversity and varying global market dynamics

　　Required Qualifications

　　Bachelors Degree (± 16 years) in business, life sciences, engineering or related technical discipline

　　Min. 10 years of experience

　　Apply Now (https://www.jobs.abbott/us/en)

　　Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx)

　　Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

　　Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews.

　　Divisional Information

　　Diagnostics

　　We’re empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott’s diagnostics instruments, providing lab results for millions of people.

　　Abbott Molecular is a leader in molecular diagnostics and the analysis of DNA, RNA, and proteins at the molecular level.

　　Our Point of Care diagnostic portfolio spans key heath and therapeutic areas, including infections disease, cardiometabolic, informatics and toxicology.

　　Our diagnostic solutions are used in hospitals, laboratories and clinics around the globe. The crucial information derived from our tests, instruments and informatics systems are often the first step in patient care decision making for hundreds of health conditions from heart attacks to blood disorders to infectious diseases and cancers.

　　Our rapid diagnostics solutions are helping address some of the world’s greatest healthcare challenges.

　　The base pay for this position is $143,300.00 – $286,700.00. In specific locations, the pay range may vary from the range posted.

　　An Equal Opportunity Employer

　　Abbot welcomes and encourages diversity in our workforce.

　　We provide reasonable accommodation to qualified individuals with disabilities.

　　To request accommodation, please call 224-667-4913 or email [email protected]