JOB SUMMARY

The Director of Growth Marketing is responsible for patient acquisition through digital channels, developing and executing data-driven strategies that support the dynamic needs of the organization. The Director is part of a lean yet highly skilled team that includes Directors of Brand Marketing, Patient Experience, and Communications.

ESSENTIAL FUNCTIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Represent our values: Awesome, Creative, Respectful, Team Players, Get it Done.

Develop and execute a comprehensive strategic growth marketing program focused on patient acquisition.

Partner with brand marketing and patient experience teams on patient retention and frequency.

Oversee growth-oriented digital advertising campaigns across multiple platforms and formats, including search, display, paid social, and geofencing.

Identify and experiment with new-to-ZoomCare platforms like Nextdoor and Reddit.

Actively manage a dynamic media buying strategy that responds to constant fluctuations in demand and capacity throughout the network.

Understand and implement AI-powered advertising automation that’s appropriate for the company’s needs.

Maintain and continuously improve the search engine optimization (SEO) program, with an eye toward how rapid adoption of generative AI will affect search traffic.

Serve as the marketing analytics and attribution expert for the whole team, helping us understand and evaluate the performance of any trackable initiative.

Work with legal, compliance, and security teams to ensure all advertising is compliant with all healthcare-oriented standards and guidelines.

Partner with team members to build and refine a disciplined digital testing program across all channels.

Collaborate on and contribute to non-digital marketing with a growth component, including community-based initiatives.

Manage and mentor junior marketing team members.

Other duties as assigned.

QUALIFICATIONS

Bachelor’s degree in Marketing or Business Administration; master’s degree in business administration, marketing, or a related field, preferred.

10+ years of experience in growth marketing, performance marketing, or digital marketing, preferably in the healthcare industry.

Proven track record of driving patient acquisition and retention through innovative marketing strategies.

Proficient in Adobe, Google Suite, remote meeting and collaboration software including but not limited to Google Meet and Slack.

Proficiency in marketing analytics, CRM systems, and automation tools (e.g., HubSpot, Google Analytics, Meta Ads, etc.).

Strong expertise in digital marketing channels, including SEO, search engine marketing, pay-per-click advertising, social media, and email marketing.

Excellent leadership, communication, and project management skills.

Excellent verbal, written, interpersonal, and presentation skills.

Ability to collaborate cross-functionally with internal and external partners at all organizational levels.

Strong analytical, critical thinking, and problem-solving abilities.

Able to work effectively in a fast-paced and ever-changing environment with tight deadlines.

Familiarity with the latest trends and technologies in marketing and creative services.

Experience in HIPAA-compliant marketing practices is a plus.

WORKING CONDITIONS

Ability to adjust focus between close and distance vision.

Prolonged periods of sitting and/or standing at a desk and working on a computer.

Close and distance vision and ability to adjust focus.

Seeing, hearing, speaking, and writing clearly in order to effectively communicate with others.

Project timelines and work volume / deadlines may require more than your scheduled hours per week or work outside of regular business hours to complete essential duties of this job.

Ability to attend industry and marketing events.

REPORTING STRUCTURE

Reports to: Contractor - Chief Marketing Officer

Dotted-line Reports to: N/A

Direct Reports: N/A

Job Category: Marketing Team