Your Impact

　　The Hearst E-Commerce team is looking for an experienced Director, Lifecycle Marketing to lead organic acquisition and retention for our e-commerce efforts across Hearst Magazines, Television and Newspapers.

　　As the part of the Marketplace Growth team, you will be responsible for building and executing our organic media strategy across owned and operated sites, email, newsletters and SEO. You will leverage consumer insights, financial inputs, and industry trends to drive efficient revenue growth. Working closely with cross-functional partners in merchandising and paid traffic, you will play a key role in crafting organic marketing strategies across our brands' e-commerce efforts for acquisition, retention and customer engagement, and testing and learning across new potential new traffic drivers across our sites.

　　The ideal candidate is a customer-obsessed and curious owner who embraces data-driven decision making. Our team will be focused on driving traffic from a wide spectrum of customer types - as such, you should be someone excited about exploring the varying engagement and shopping behaviors across regions, industries, and customer segments. With our many partners across multiple Hearst organizations, you should have excellent communication skills and comfort in collaborating and presenting concepts from with cross-functional stakeholders and leadership. You will also have strong e-commerce digital acquisition experience, as well as a track record of collaborating effectively with marketing and creative teams to build best-in-class customer experiences.

　　If you're interested in a startup environment with an opportunity to define new customer experiences in support of our many Hearst media brands, then this may be the role for you.

　　Your Responsibilities

　　Own organic marketing strategy for marketplaces across email, newsletter, organic social, and referral through Hearst's print and digital properties. Own the customer lifecycle strategy specifically within automations, optimizing the series-based emails (welcome series, abandoned cart, post purchase and lapsed buyer) and manage all campaigns throughout the customer lifecycle journey from activation to retention using transactional and behavioral triggers to ensure high customer engagement. Support marketplaces launch efforts across our Hearst brands with organic traffic acquisition campaigns and build out a playbook approach for subsequent launches. Dive deep into user data and analyze customer behavior to create targeted strategies for each title to drive desired behavior through segmentation, personalization, identifying new touch points and further optimization of existing flows. Oversee and manage reporting processes, ensuring accurate and timely reporting on key performance metrics and communication of results and insights to leadership. Monitor industry trends and lead experimentation with new acquisition drivers and creative. Collaborate with category management and merchandising teams on seller acquisition and latest product catalog and coordinate product pushes to align with their sales goals. Partner with editorial, design and central marketing teams on campaign development and execution Work with the product and data team to enable new triggers and new technologies to enable performance.About You

　　No two projects are alike, nor are two candidates. The following experiences are common within your peer group, but not strict requirements. We encourage all candidates with some applicable qualifications to apply.

　　Bachelor's degree At least six years of online marketing experience across organic channels, focused on email marketing (organic social, referral, and SMS are pluses) Proven experience working with industry tools and analytics packages including email, web analytics, CRM and marketing automation platforms (i.e., Sailthru) Strong analytical and data-driven mindset with experience using analytics tools such as Google Analytics and Looker. Proven experience in segmentation and audience targeting, analyzing large sets of user data and the ability to turn findings into actionable insights. Ability to work collaboratively across cross-functional teams and manage multiple priorities in a start-up environment. Strong communication and interpersonal skills.For consideration, resumes must be submitted in PDF format with a cover letter. This position can be located in either Seattle or New York City.

　　In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York City. The reasonable estimate, if hired in New York City, is $140,000-$180,000. Please note this information is specific to those hired in New York City. If this role is open to candidates outside of New York City, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability, and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.

　　In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in New York State. The reasonable estimate, if hired in New York State, is $140,000-$180,000. Please note this information is specific to those hired in New York State. If this role is open to candidates outside of New York State, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability, and life insurance, 401(k), paid holidays and paid time off, employee assistance programs, and more.

　　In accordance with applicable law, Hearst is required to include a reasonable estimate of the compensation for this role if hired in Washington. The reasonable estimate, if hired in Washington, is $140,000-$180,000. Please note this information is specific to those hired in Washington. If this role is open to candidates outside of Washington, the salary range would be aligned to that specific location. A final decision on the successful candidate's starting salary will be based on a number of permissible, non-discriminatory factors, including but not limited to skills and experience, training, certifications, and education. Hearst provides a competitive benefits package, including medical, dental, vision, disability and life insurance, 401(k), paid time off (including 10 paid holidays, 15 days paid vacation, three personal days, and seven days of paid sick time), employee assistance programs, and more.

　　About Hearst E-Commerce

　　Hearst is a leading global, diversified media, information, and services company. Its major interests include: a large consumer media portfolio, including 300 magazines, 24 daily and 42 weekly newspapers, 33 broadcast TV stations, content production services, and ownership interests in ESPN and A&E; the global financial services company Fitch Group; Hearst Health, a provider of decision support data and software supporting healthcare; and Hearst Transportation, an industry leader in fleet and repair data.

　　Hearst E-commerce is a newly formed organization focused on developing and supporting E-Commerce across Hearst's consumer media portfolio. Our goal is to make it easier to buy all the goods and services our thousands of journalists research every day. We work across a range of focus areas, including building and operating marketplaces, creating performance advertising tools, to helping develop editorial tools to simplify content creation workflows. This breadth helps give our team unique perspectives into the needs of Hearst's reader and viewership across the globe.

　　As a member of the larger Hearst community, our team is focused on developing a supportive, inclusive culture, and giving back to our communities. Hearst employees have access to extensive training and development opportunities, ranging from robust internship, mentorship, and sponsorship programs to unique opportunities to partner with emerging women-led startups in media, technology and data funded through HearstLab, one of our venture investment groups. Our community support includes the Hearst Foundation, which has overseen.