Description

　　At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

　　Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

　　Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

　　We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

　　We are Revlon, together, transforming beauty.

　　Purpose:

　　Discover the future of Elizabeth Arden at ElizabethArden.com, where tradition meets transformation. In 2024, our digital landscape is poised for significant change, and we are excited to welcome a dynamic Director of DTC E-Commerce who will be instrumental in propelling the brand and digital business forward. As we emphasize the critical importance of ElizabethArden.com in our strategic vision, our renewed ambitions underscore the significance of this strategic platform, positioning it as the cornerstone of our brand's evolution. The ElizabethArden.com flagship revitalization is at the core of our strategic initiatives, solidifying our status as a leader in the beauty and prestige industry.

　　This role will also lead the transformation of the flagship website for American Crew, the trailblazing brand that redefined professional men’s grooming in 1994. With nearly 30 years of excellence, American Crew boasts a premium product portfolio, committed to meeting today’s grooming needs. As the industry's most trusted brand with top-notch education and salon products, we are poised for high growth potential. Our mission is to elevate and deliver excellence, driving forward in an era of transformation and unprecedented opportunity.

　　The ideal candidate will have a proven track record in running successful DTC e-commerce businesses that maintained significant YoY growth by driving consumer acquisition and retention strategies. As an expert on customer behavior, this role will advocate for the needs of our customers and serve as the go-to person for insight on site traffic, merchandising performance and operational efficiency. To be successful in this role, the incumbent must combine an understanding of what drives e-commerce sales and a passion for user experience to improve the onsite shopping experience.

　　This role sits within Sales working collaboratively with Brand Marketing, our Digital Center of Excellence, Creative, Media, Customer Marketing, Planning, Development, IT and Finance. The DTC E-Commerce Operations Director will oversee at least two direct reports and will report to the DTC Sr E-Commerce & Digital Marketing Director. The incumbent will be responsible for building the team’s business acumen, participating in interviews, mentoring those with less experience and championing Revlon brands and culture both internally and externally.

　　Responsibilities will include, but will not be limited to:

　　E-Commerce Management

　　Build out and own commercial planning of all DTC e-commerce businesses, work closely with cross-functional teams and external e-commerce agencies to unlock revenue and profit opportunities

　　Drive the development of department-wide online e-commerce strategy and P&L entities to enhance online shopper experience

　　Consult with the marketing and creative teams to plan and develop online business plans, establishing responsibilities and procedures for attaining objectives

　　Manage online seasonal and promotional activity across brand e-commerce and partner with retailer.com teams ensuring trading calendars and promotions are complementary and not competing

　　Improve the e-commerce experience and feature sets by evaluating new FINTECH/MARTECH solutions, customer communication tools, mobile solutions, merchandising tools and other enhancements

　　Partner with Digital Marketing Director for online performance marketing budget and oversee e-commerce agency teams in monitoring channel performance

　　Align with account management teams on strategy and financial planning ensuring delivery of quarterly and yearly sales targets

　　Supply Chain and Fulfillment:

　　Collaborate with logistics and supply chain teams to ensure efficient order fulfillment and inventory management

　　Work closely with the marketing and oversee demand planning teams to establish and manage website forecasting, merchandising and sku level demand planning

　　DTC Roadmap, Technology and Tools Integration:

　　Project management and solution delivery of partner integrations and technology enhancements

　　Lead e-commerce agencies to implement UX and tech optimizations that strategically drive sales and conversions, enhance, and continually elevate the brand sites as digital flagship destinations

　　Manage third party vendors and internal teams for on project delivery including requirement analysis, system design, coding, QA, deployment, and maintenance according to corporate standard process, SLA, KPI and best practices

　　Ensure business requirements are fully understood and met by our implementation partners.

　　Identify implementation risks and communicate them to the involved parties and facilitate mitigation plan

　　Contribute to the enterprise integration initiatives with respect to the e-commerce sites with enterprise backend systems including CRM, SAP, JD Edwards, Salesforce

　　Analytics and Reporting

　　Monitor site performance, speed, traffic and conversion across all device types

　　Use data to evaluate ideas and continually improve the customer experience across the site

　　Develop tests to improve conversion rate and drive revenue growth and own the site conversion funnel

　　Partner with the Analytics team in direction for site tagging to balance site performance and features

　　Collaborate with data & insights, marketing, operations, finance, sales & customer service to drive the success of the e-commerce business

　　Report weekly, monthly, and quarterly hindsight results and progress against sales targets to leadership teams

　　Analyze site metrics and related data to identify opportunities to improve conversion rate

　　Maintain timely communication with stakeholders and business working committees

　　Leadership and Management

　　Champion a positive work environment for all teams and maximize leadership engagement across the team

　　Accountable for ensuring best in class digital merchandising toolkits in collaboration with agency partners, global marketing, and creative teams

　　Actively advocate for e-commerce business across all levels of the organization, including senior leadership team

　　Research industry trends, seeking opportunities to bridge gaps in business objectives and push the business forward

　　Identify opportunities and prioritize workflow for the maximum impact on business growth by overseeing all project management related to site

　　Requirements:

　　Positive and energetic attitude with an accessible leadership style

　　8-12 years of related experience, prior beauty category background is a plus, but not a pre-requisite

　　A bachelor’s degree in a relevant field, experience working with consumer brands

　　Direct budget, accounting and P&L responsibility

　　Tenured reasoning, presentation, analytical, problem-solving and communication skills

　　Operational experience with both internal and external 3Ps; order management (including fraud), distribution, fulfillment and customer service

　　Strong interpersonal, cross functional and vendor relationship management expertise

　　Background in managing creative production and website and OMS front/backend development oversight

　　Strategic merchandise/product planning and direct response marketing experience

　　Experienced project management and execution with highest degree of quality output

　　Highly resourceful, flexible and creative in solving problems and strong sense of urgency to prioritize tasks and delivery on time

　　Handle ambiguous or subjective situations professionally, including balancing operational efficiency, data analysis and various cross-functional teams’ input

　　Strong contract and SOW negotiation skills, specifically around vendor selection and 3rd party management services

　　Implementation experience with loyalty program & first party data to increase customer acquisition & retention

　　Functional knowledge of confluence and Jira board project management tools

　　Thorough technical and operational understanding of DTC e-commerce:

　　Experience with various e-commerce platforms including Salesforce Commerce/Marketing Cloud and Shopify

　　Understanding of systems integration and web security concepts – Webservices (REST, SOAP), Batch, EDI, sFTP, PIM, CDP, BI Database, SAP, HTML, CSS, JavaScript

　　Google Properties: Analytics, Tag Management, Search Console, Ads

　　Exposure to technology platforms and principles around responsive design, Mobile UX, Analytics, Reporting, SEO, ADA compliance, Ratings & Reviews

　　The base pay range for this position in New York City is $164,000 and $195,000/ year; however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

　　Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

　　Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

　　Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.

　　This role is eligible for an annual bonus based on company performance.

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