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Director, Commercial Business Unit
Director, Commercial Business Unit-March 2024
West Chester
Mar 30, 2026
About Director, Commercial Business Unit

  Lasko Products, LLC (West Chester, PA).  Job Duties: 

  Lead the product management team with a focus on developing products that meet consumer and customer needs based on market trends and customer identified requirements.Lead product management activities including life-cycle management and implementation of profitable new products and introductions in assigned product segment(s) for specific retail/channel customers.Lead the development and exploration of business cases for new product concepts and new product channels, including clearly defined Go-To-Market strategies.Collaborate with Finance, Sales and Engineering to manage the product line profitability, including setting pricing and end of product life inventory management.Interact regularly with key stakeholders including senior executives, customers, and board members.Develop a 3-year product plan for assigned product categories with consideration of key target market segments and strategic focus delivering product line growth and profitability.Lead consumer research to understand trends and unmet consumer needs that will drive innovative growth within the category.Develop a deep understanding of market and competitors, their products, and how they go to market including pricing and promotion by leveraging existing materials and research (internal and external).Collaborate with engineering, manufacturing, and design to generate insights and opportunities through ideation, teardowns, mock-ups, and other analysis.Collaborate with Sales to review strategic account plans as part of the annual operating planning process, along with quarterly updates for upper management and board members.Collaborate with Sales and Marketing in setting direction for marketing/sales support activities such as sales presentations, merchandising, promotions, collateral, packaging strategy and point-of-purchase for assigned product categories.Minimum Requirements:

  Must possess a minimum of a U.S. Bachelor's degree or foreign degree equivalent in Electronics Engineering or a closely-related quantitative/scientific disciplineMinimum of 3 years of progressively responsible experience as a Product Manager, working with manufacturing operations to successfully manage commercial and/or industrial product portfolios in a B2B environment.Must have experience working with ERP systems, such as JDE, SAP, QAD, etc. and business intelligence tools such as Microstrategy, Power BI, COGNOS, etc.Please email your curriculum vitae to [email protected] and reference DC23001.

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