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　　Director, Brand Marketing, DMI - Ralph Lauren Fragrances

　　New York, NY, New York

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　　Permanent

　　New York, NY, New York

　　Marketing

　　Full - Time

　　18-Jan-2024

　　Location : (NY, 10 Hudson Yards)

　　Reports To Vice President, Brand Marketing, DMI - Ralph Lauren Fragrances

　　Who We Are:

　　For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

　　At L'Oréal Luxe our mission is to provide our consumers the best products and brand experience by making it unique. Our portfolio is composed of 21 brands including major brands, highly aspirational and multi-expert, such as Lancôme, Yves Saint Laurent, Giorgio Armani and Youth to the People.

　　What You Will Do:

　　The Director, Brand Marketing, on Ralph’s Club, Collections and Romance is responsible for leading and driving marketing strategies, campaigns and product innovation for the entire Product portfolio outlined to meet strategic growth objectives. Creates best-in-class global brand plans to increase brand elevation, product awareness and reach customers through new and innovative methods.

　　Job Duties and Accountabilities

　　Help manage and develop the portfolio (excludes Seasonal 360 Global Offerings and Key Hallmarks):

　　Help establish brand priorities to ensure RL global success and profitability standards

　　Concept, develop and execute all elements related to the product, marketing and advertising strategies to deliver sales targets

　　Incorporate marketing insights and competitive trends to create meaningful and innovative products and campaigns in alignment with business needs and brand equity.

　　Establish and publish global brand marketing codes/books

　　Drive cross-functional collaboration and alignment to a unified strategic vision approved by the Marketing VP across the senior and junior teams.

　　Establish strong relationships and spirit of innovation with Ralph Lauren Agency, the license, and build partnership with key stakeholders.

　　Grow junior teams to deliver elevated, profitable, innovative products from ideation to on-time execution – inclusive of (competitive/market insights, trends analysis, launch strategy).

　　Keep up-to-date on the latest competitive trends, and insights across platforms, leveraging junior team members to drive and share to cross-functional partners.

　　Work with cross-functional teams and Ralph Lauren fashion to:

　　Generate initial briefs and create integrated consumer launch plans to be vet by VP including hero assets, POS displays, social assets, PDP copy, social activations, and more. Deliver to timeline.

　　Ensure content meets the Brand DNA and brand objectives.

　　Key Challenges, Issues and Complexity (Formerly Judgement & Decision-making section)

　　Establish a fortified relationship with the Ralph Lauren Agency, while working to bring in new agencies that can support the Ralph Lauren Fragrance need for disruption and innovation.

　　Balance ongoing brand priorities and profitability objectives while support market needs.

　　Job Dimensions (Formerly Financial Scope section)

　　Define the relative impact of the role by outlining key significant measurable quantities

　　Operating Budget $2.7M

　　Number of direct reports: 2

　　Total Staff: 1

　　Area(s) of Impact

　　Key Cross functional Leader: Marketing, Finance, Digital, Comms, IBD, Ops, Development, Legal

　　Nature of Impact

　　The Director, Brand Marketing, DMI is responsible for the delivery of product and marketing strategies that support the initiatives in collaboration with Finance, Digital, Comms, and the IBD team in alignment and approval of the the VP, Product Marketing. This role works directly in conjunction with Development and Ops to drive the on-time creation of product.

　　Other Key Metrics

　　Core responsibility includes the management of budget and ultimate net sales turnover for the Ralph’s Club portfolio.

　　What We Are Looking For:

　　Required Qualifications:

　　Bachelor’s Degree required, Master’s Degree preferred. Candidate should have at least 5 years of industry-related marketing work experience (beauty or consumer package goods)

　　Meticulous attention to detail, strong prioritization, and organizational skills

　　Demonstrated ability to manage multiple projects with team-oriented managerial skills; manages complexity with reasoning from multiple perspectives and makes decisions

　　Previous development and/or launch management skills a must

　　Strong appreciation for our business / affirmative sensitivity to the fragrance métier; understands beauty

　　Strong appreciation for our fashion and affinity to the Ralph Lauren brand

　　Proactive, ability to self-manage projects, ability to overcome obstacles independently.

　　Strong proficiency in Microsoft Suite, especially PowerPoint.

　　Excellent Interpersonal Skills (written and oral).

　　Demonstrates L’Oréal Competencies: Leadership, Entrepreneurship, Achiever, and Innovator.

　　What’s In It For You:

　　Salary Range: $140,000-$203,200

　　Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)

　　Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)

　　Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)

　　Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)

　　Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)

　　Employee Resource Groups (Think Tanks and Innovation Squads)

　　Access to Mental Health & Wellness Programs

　　Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

　　We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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