Job Number 24007315

　　Job Category Sales & Marketing

　　Location Marriott International HQ, 7750 Wisconsin Avenue, Bethesda, Maryland, United States

　　Schedule Full-Time

　　Located Remotely? N

　　Relocation? Y

　　Position Type Management

　　JOB SUMMARY

　　*This is a hybrid position based out of our Bethesda, MD Headquarters.

　　The Director of Audience Activation and Platform will be a key member of the newly established Customer practice at Marriott International spearheading omni-channel and data-driven experience activations for the world’s largest travel and hospitality company. Reporting to the VP of Data Activation and Audience Strategy, the role will be responsible for the enablement of a customer-centric audience strategy driving orchestrated experience activations across channels and Marketing and Service touchpoints. Ideal candidate is a natural leader who will sit at the intersection of strategy and execution – working with HQ and continent stakeholders to translate strategic goals into actionable audiences, collaborating with Data, Digital and Global Technology teams to provision the necessary customer attributes and signals, and maintaining the platform responsible for the creation and distribution of enterprise audiences.

　　The audience creation and distribution function exists across several teams today. Success in our ability to bring the greatest value to our customers and organization moving forward is dependent on unifying both the strategy and the distribution/operations of audiences. Specifically, the role will be responsible for the creation and operationalization of key audiences in a privacy-compliant manner, and collaboration with downstream marketers and business owners to activate those audiences across channels and touchpoints.

　　CANDIDATE PROFILE

　　Education and Experience Required

　　8+ years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in strategic and analytically/data-oriented positions

　　4-year degree from an accredited university Business Administration, Hospitality Management, or related major

　　Experience standing-up and managing Customer Data Platforms (CDP), preferably Real-Time CDP and Adobe Experience Platform

　　Experience with data, audience, and CRM functions within a large consumer-led business

　　Experience in building, growing, and retaining high-performing teams

　　Proven skill in leading and influencing across multiple functional organizations (e.g., IT, Global, Marketing) in support of business priorities

　　Demonstrated experience and success leading with influence across a highly-matrixed, cross functional organization

　　Education and Experience Required

　　4-year degree from an accredited university in a quantitative discipline (e.g., engineering, computer science, mathematics) or a technology discipline (e.g., computer science, information management)CORE WORK ACTIVITIES

　　Platform Ownership:

　　Serve as the primary business owner for the various platforms and capabilities to support audience activation (e.g., Customer Data Platform, Audience Manager, Liveramp, Google Analytics)

　　Manage and prioritize the audience platform backlog, including data enhancements and feature/capability enhancements

　　Define a governance and usage model that enables true democratization, scalability, and experimentation

　　Stay abreast of emerging industry trends and best practices in data activation, audience management, and marketing technology to drive continuous improvement and innovation

　　Collaborate with Data, Digital and Global Technology (GT) teams to integrate and streamline data sources, platforms, and systems for seamless data activation processes (e.g., Customer360 and other integrated data products, data warehouse, SDK, EventHub)

　　Participate in vendor/partner product advisory councils to provide feedback and inform future product roadmaps

　　Look for opportunities to rationalize audience platforms to streamline operations and drive cost efficiencies

　　Perform key platform administration functions including usage advisory and user management

　　Personalization Activation:

　　Work with business stakeholders and GT enterprise architects to inform and align on solution architecture, specifically the role CDP will play in new use case activations

　　Support the global Audience COE in the implement of enterprise audience strategy that aligns the organization toward a common set of goals and the creation of audiences for omni-channel activations

　　Translate data enhancement requests from the Audience COE into prioritized work packages for the Data and Global Technology teams

　　Collaborate with the Privacy teams and Marketing Orchestration and Personalization team to develop best practices on audience driven approaches to increasing consent and educating internal stakeholders and customers

　　Prioritize data governance, consent management, transparent communication, data security, and ethical data use to ensure that the organization respects customer privacy rights, maintains compliance with relevant regulations, and fosters trust with its audience

　　Team Leadership and Collaboration :

　　Lead and develop a high-performing team of audience strategists and activation specialists.

　　Foster a collaborative and innovative culture within the team, promoting knowledge sharing and cross-functional collaboration.

　　Collaborate closely with discipline (e.g., Marketing, Digital, Data, iT) and continent teams to align strategies and ensure an orchestrated and personalized customer journey across all touchpoints.

　　Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.

　　Marriott International is the world’s largest hotel company, with more brands, more hotels and more opportunities for associates to grow and succeed. Be where you can do your best work,​ begin your purpose, belong to an amazing global​ team, and become the best version of you.