BUSINESS IMPACT STATEMENT The Digital Content Coordinator responsible for the creation of Product Matrix Page (PMP) and Product Detail Page (PDP) copy blocks to enhance SEO and drive traffic to Kohls.com. Perform research to identify opportunities to add rich content to PMP’s and PDP’s.

　　ACCOUNTABILITIES

　　COPY BLOCK CREATION

　　Leverage keyword research fundamentals and knowledge of SEO/SEM to write unique, relevant and engaging content to affect rankings

　　Produce exceptional content with appropriate SEO components

　　Learn and write in Kohl’s voice to create a cohesive customer-facing experience

　　Partner with SEO Core Team to create relevant copy that upholds Kohl’s SEO standards

　　RESEARCH AND REFINE CONTENT

　　Utilize BrightEdge research data to make impactful keyword updates to PDP and share this data with appropriate Item Production Page Build Teams

　　Refine a large volume of optimized SEO content daily

　　Convert PDF files and videos to HTML within copy links

　　Assist with conversion and maintenance of Product Guides

　　QUALIFICATIONS

　　REQUIRED

　　2+ years of relevant experience

　　Bachelors in Communication, English, Marketing or related field

　　Strong verbal and written communication skills

　　Basic knowledge of HTML

　　Knowledge of SEO/SEM and how it applies to content strategy and marketing

　　Ability to create rich content with unique keywords

　　Proficient in Microsoft Word & Excel

　　PREFERRED

　　Previous GitHub Experience