Description

　　Our reputable client is seeking a knowledgeable and experienced Digital Marketing Specialist. This professional should be able to keep tight control of the bottom line while expertly navigating the ins and outs of marketing strategy, analysis and campaign execution. A customer-first mindset and experience improving online customer experiences, implementing marketing technology solutions, and following inbound marketing practices are also requirements of the job. Do you have strong decision-making and interpersonal skills and a detail-oriented approach? Then we want to hear from you! You will be responsible for planning and implementing digital initiatives that support the sales and marketing strategies of our client. With support from the Marketing Manager, you will oversee the company's brand image and voice through the development of strategies and content across the digital landscape of owned sites, social media, partner platforms and paid media.

　　Major responsibilities

　　Maintain project status and timeline for digital projects, communicating updates regularly

　　Collaborate with technology and creative vendor partners in order to meet expectations on budget, deadlines and brand compliance

　　Constantly improve job knowledge by taking advantage of educational opportunities and reading trade publications

　　Monitor digital marketing campaign performance through reports

　　Develop strategies and tests to optimize spend and performance of paid digital campaigns

　　Share thought leadership and identify trends and insights with executive leadership

　　Create content that will engage the company's customers and partners

　　Improve user experience by supporting updates of the online customer portal

　　Identify opportunities to enhance the company's website through creative landing pages, blog posts and SEO

　　Create and implement digital marketing initiatives based on the sales and marketing strategy to meet objectives in customer acquisition, growth and retention, and reactivation

　　Establish and support the social media presence of the company

　　Assist with other project tasks as needed, including print, direct mail and data management

　　Requirements

　　Experience managing strategic multichannel marketing and maintaining digital brand consistency

　　A healthy mix of initiative and skill

　　Proficient in SEO/SEM, PPC, Social Media, Email marketing, Digital Ad displays, Retargeting, CRM

　　Has a demonstrated ability in establishing digital brands with strong ROI

　　Must be skilled in communication and collaboration

　　Past participation in Content Management System (CMS) & Digital Marketing System (DMS)Experience in enhancing the frontline customer journey, driving traffic to a company's main site

　　Vendor management experienceQualified candidates, please apply here and you may also reach out to Marc Geyer at Robert Half Marketing and Creative. Email address listed in LI profile.

　　Innovation starts with people.®

　　Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.

　　Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more.

　　All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.

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