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Digital Marketing Specialist
Digital Marketing Specialist-May 2024
Kuala Lumpur
May 9, 2025
ABOUT CONTINENTAL
Imagine a world with zero automotive accidents. At Continental, we’re turning this vision into reality and changing the future to make it more safe, smart, and more sustainable. Through constant innov
10,000+ employees
Manufacturing
VIEW COMPANY PROFILE >>
About Digital Marketing Specialist

  Job Description

  As Digital Marketing Specialist, you will be part of the Marketing team of Market Malaysia organization responsible for driving digital marketing activities and related new projects, and also provideB2C marketing communication support on digital contents.

  Key responsibilities:

  Digital Marketing for TCP

  - Take ownership of TCP (Total Confidence Plan) program including future upgradation.

  O2O (Online to Offline / Offline to Online) Business

  - In charge of O2O business development and management

  Retail support projects

  - Development and management of retail related projects for enabling business

  Retail audit

  - Retail audit program planning and implementation

  Media & KOL management

  - Coordinate and follow up on the tyre and content arrangement as per the agreement with media / KOL. Monitor closely on the performance.

  Social Media / Listening

  - Actively monitor the consumer sentiment in regards to Continental

  Website

  - Maintenance of website to ensure up to date information being uploaded

  - Key contact person in regards to changes or amendments requests from stakeholders

  - Customer service to respond to general enquiries

  Additional Information

  • At Continental, we let your ideas shape the future to make a meaningful difference in

  the world, and to themselves.

  • Opportunity to gain global experience and build networks from international mobility

  across our vast organization.

  • Competitive salary, bonuses and pension contributions. Beyond that, you'll enjoy

  generous leave, medical care and a highly competitively benefits package.

  • We foster our people's talent so they can master their career journeys and realize

  their greatest potential.

  • Open, inspiring and rewarding corporate culture

  • Flexible working conditions that help you enjoy your work-life balance

  Ready to drive with Continental? Take the first step and fill in the online application.

  Qualifications

  Education :University degree in Business / General Management / Marketing / Communication

  Experience: 3-5 years of experience in digital marketing field inmodern retail industry or related experience in new business development.

  Company Description

  Continental develops pioneering technologies and services for sustainable and connected mobility of people and their goods. Founded in 1871, the technology company offers safe, efficient, intelligent and affordable solutions for vehicles, machines, traffic and transportation. In 2021, Continental generated sales of 33.8 billion and currently employs more than 190,000 people in 58 countries and markets. On October 8, 2021, the company celebrated its 150th anniversary.

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