Hendrick Automotive Group

　　Location: 6000 Monroe Rd, Charlotte, North Carolina 28212

　　Summary: The Digital Marketing Operations Manager is responsible for three key areas:

　　Subject matter expert of digital advertising mediums across various providers: Google, Social Platforms, and Bing – plus any other emerging platforms.

　　Audience Segmentation and Development

　　Digital Marketing data integrations, architecture, and reporting.

　　Supervisory Responsibilities: This position has no direct reports; however, you must possess excellent project management, strategic thinking, and analytical skills and provide leadership and strategic direction to the family of HAG dealerships.

　　Essential Duties and Responsibilities: This role is a teammate in the Hendrick Automotive Group Marketing Department and serves as the primary/day-to-day relating to areas of responsibility in operational matters.

　　Primary functions include:

　　Subject matter expert for digital media while providing strategic thought/leadership to the organization.

　　Digital Marketing data integrations, architecture, and reporting.

　　Maintain and hold relationships with strategic partners at Google, Facebook, and Bing.

　　Share in responsibility with management of relationships with key vendor partners providing digital advertising services to the Hendrick Automotive Group family of dealerships.

　　Continue the development of our first-party data capabilities. Expand upon current practices in search, social, display, and email while creating segments of customers to which we can advertise specific messages.

　　Strategic data aggregation to help make our teammates smarter and faster. Better refine our data collection, analysis, and visualization for action items. Specifically focused on Big Query and Looker platforms.

　　Active Performance Management:

　　Collection of performance data, disseminating actionable insights, identifying potential challenges, sharing best practices, and supporting our Sr. Ad Managers to find spend efficiency/improve conversion/performance.

　　Liaison between the operational support team and the Sr. Ad Managers. Studying trends and pacing to help the Sr. Ad Managers make optimizations quicker.

　　Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/employers/upload/poster_screen_reader_optimized.pdf.

　　Hendrick Automotive Group believes that its people are its most important assets. Together, everyone achieves more. We work as a team, best utilizing our individual talents and skills to reach a common goal. Hendrick Automotive Group teammates help each other to balance their commitments to family and to the community they represent. Our 10,000 plus teammates across the country are empowered and trained to be leaders within our organization. At Hendrick Automotive Group we are defined by our integrity. We believe in doing what is right for our fellow teammates, our customers and our corporate partners. The core values of this company are what shape every action we take and every decision that is made. Our customers are important to us. They’re family. We genuinely desire for our customers to feel valued and cared about whenever inside our doors. Every day, Hendrick Automotive Group teammates recommit themselves to exceeding the expectations of our customers.

　　The Hendrick name is synonymous with winning, at the dealership and on the race track. We are committed to continuing the Hendrick tradition of success and performance. Our teammates are empowered to overcome obstacles and do what it takes to satisfy our customers, lift up our fellow teammates and build profits. The automotive industry is rapidly progressing. Every day, Hendrick Automotive Group takes the initiative to find ways to achieve success through simpler, better, faster and leaner processes. We work daily to invest in the improvement of our teammates and develop resources to offer opportunities for personal growth and development. We strive for excellence in all that we do.