Shift: 1st

　　City: Solon

　　Swagelok, Northeast Ohio, USA

　　Swagelok is a global organization and one of the largest employers of manufacturing talent in Northeast Ohio. We are driven by our core values of Quality, Integrity, Respect for the Individual, Customer Focus, Innovation, and Continuous Improvement, which are demonstrated through our daily actions. For 75 years, our dedication to our core values has been the foundation for our success. Our products have been up into space, down to the bottom of the ocean, and everywhere in between. That same dedication spans to our customers.

　　Throughout our organization we demonstrate a commitment to these values and those we bring onboard. Whether you want to grow in your role or explore broad opportunities and develop new skills—you’ll thrive in a culture that promotes learning and development.

　　We strive to be a company where we all can do our best work with a true sense of purpose and belonging. 

　　Be Connected. Be Valued. Be You.

　　We hope you’ll consider joining our team.

　　Position Summary:

　　Reporting to the Sr. Mgr., Digital Marketing Operations, the Digital Marketing Manager co-develops and manages digital marketing initiatives that drive fulfillment of the global strategy and objectives of Swagelok.

　　This role collaborates with both cross-functional teams and third-party agencies to identify the appropriate strategies, resources, metrics, channels, and content to maximize the efficiency and effectiveness of each initiative. From developing strategies to supporting execution to overseeing data-driven optimization, this role will engage in a variety of capacities across the department. The Digital Marketing Manager has a demonstrated knowledge of the digital marketing space, staying attune to industry best practices, digital trends, emerging platforms, and tools that can improve our business outcomes.

　　Essential Duties & Responsibilities:

　　Work with marketing communications team to drive content for relevant digital channels including, but not limited to, website, blog posts, video, advertising, and other marketing copy.

　　Work with marketing communications, product and market managers, and the sales and service center marcom network to develop top-level content strategies, user goals, and metrics for relevant digital channels.

　　Lead and manage projects that improve the website user experience, support website strategic goals, and advance Swagelok’s brand position.

　　Lead website, search, advertising, and competitive analytics

　　Partner in creating, managing, and optimizing the online advertising strategy and advertising spend to best align with commercial objectives and business model.

　　Manage the communications and right-sized training of the sales and service center marcom network on relevant digital initiatives.

　　Improve processes to support effective corporate-local business model in respective focus areas.

　　Execute on workloads and help troubleshoot technical issues.

　　Liaise with the business and IT to drive alignment on key focus areas including, but not limited to, data privacy, digital channel enhancement business requirements, and website operation.

　　Monitor and report on digital marketing initiatives of key competitors in the marketplace.

　　Partner in managing the relationship with digital marketing agency to ensure timely and successful content, campaign and program launches.

　　Partnering in developing, tracking, and managing digital initiatives budget ensuring that projects stay on track financially, and costs stay within parameters set and look for ways to continue to gain efficiencies.

　　Prepare in-depth analysis, reporting, and presentation for digital initiatives to measure success, identify optimization opportunities, and inform strategic planning.

　　Execute all miscellaneous web-related requests and special projects

　　Stay current with industry trends (including participating in outside courses and conferences) and incorporate contemporary technology and techniques into Swagelok’s digital strategies.

　　Build and maintain channel expertise through field travel, attendance at industry events, competitive analysis and close collaboration with sales and service centers.

　　Approximate # of direct reports (if applicable) – If applicable, supervisory responsibility: 0-2 direct reports

　　Budget responsibility (if applicable) – Responsible for managing digital vendor spend on Search Engine Marketing and Digital content related to specific focus areas.

　　Education and/or Work Experience Requirements:

　　Required:

　　• Bachelor’s Degree in Marketing or related field

　　• 8+ years’ experience in B2B digital marketing and advertising

　　• Skills

　　Proven experience collaborating with and influencing a cross-functional team, including digital marketing, marketing communications, product and market management, and IT

　　Experience in the oversight and management of digital marketing campaigns across several channels, including paid advertising; track record of building scalable digital marketing campaign strategies

　　Strong command of metrics best practices and analytics tools, including Google Analytics; Google Analytics 4 preferred

　　Proficiency with Google Marketing Platform programs, such as Google Tag Manager and Google Ads

　　Good operational and process orientation; strong project management and organizational abilities

　　Excellent communication skills, written and verbal, across all organizational levels

　　Proficiency with M365 suite, including Excel

　　Preferred:

　　• Prior experience with email marketing, e-commerce, lead generation and SEO

　　• Experience with SAP Commerce, or related platforms

　　• Experience with CMS management, Sitecore a plus

　　• Experience with user research, user journeys, and personas

　　Critical Competencies:

　　Ability to influence within and across functions.

　　Ability to work effectively and collaborate with others toward shared goals.

　　Ability to synthesize insights from a variety of data sources and translate into action.

　　Ability to make decisions, thrive in ambiguity, and take ownership of a variety of projects.

　　Ability to establish processes and flow to systematize standard work so that efficiency is maximized without jeopardizing quality.

　　Strong interpersonal and relationship building skills, experience in dealing with multiple and diverse internal and external stakeholders, and interacting with business and technology partners

　　Strategic thinking and thrives in managing complexity

　　Working Conditions and/or Physical Requirements:

　　• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.

　　• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.

　　Swagelok provides a comprehensive package of valuable benefits called Total Rewards focused on health and wellness, compensation, retirement planning, and supplemental rewards. 

　　To apply:

　　Click ‘Apply Now’ to the role of interest, upload your resume and complete the application.

　　Those that match our qualifications will be contacted to schedule a phone interview.

　　Congratulations on taking the first step to B e Connected. B e Valued. B e You.

　　_Swagelok is proud to be an Equal Opportunity and Affirmative Action Employer.  Applicants are selected without regard to race, ethnicity, creed, color, religion, sex (including pregnancy), age, national origin or ancestry, disability, genetic information, veteran/military status, sexual orientation, gender identity, or other protected characteristic under federal, state or local law _

　　_Swagelok will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990,the Americans with Disabilities Act Amendments Act of 2008, and Ohio state law. _

　　_This job summary is intended to be brief and does not list all the duties for this position. Nothing in this job description should be construed as an express or implied contract of employment. Swagelok is an at-will employer, which means that either party is free to terminate the employment relationship at any time, without any advanced notice, for any reason or no reason. _

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