Lamark Media (“Lamark”) is an integrated digital marketing firm driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for their clients and strategic partners. Lamark’s methodology is to create a custom omni-channel strategy that leverages digital marketing assets like a portfolio which can be measured, optimized, and scaled for long-term success.

　　The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

　　Our mission is to create more value for others. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve.

　　Join our team of smart, passionate, collaborative, results-driven do-ers. We work hard every day to deliver remarkable experiences to our clients, and ultimately, their customers.

　　Position Overview

　　Lamark is seeking a Digital & Content Strategist to join our growing agency. The ideal candidate will work with clients to create and oversee high-engagement campaigns for B2B and B2C clients. You will play a pivotal role in developing, executing, and managing campaigns across digital channels. Your ability to understand and adapt to the unique needs of both business and consumer audiences will be key in creating strategies that educate, inform, and engages intended audiences. You'll collaborate closely with other marketing and channel teams, strategists, and creatives to deliver high-quality programs that drive brand awareness, lead generation, and customer loyalty.

　　Role Responsibilities:

　　Create engaging content and cross-channel strategies for select clients.

　　Collaborate with clients marketing and sales teams to develop comprehensive account based marketing (ABM) programs aligned to overall business objectives.

　　Partner with cross-functional team to plan and execute multi-channel ABM tactics, including email marketing, digital advertising, content marketing, tailored to specific accounts.

　　Collaborate with content creators to develop personalized and compelling content for target accounts, addressing unique pain points.

　　Provide strategic ideas and plans to activate brands across digital channels.

　　Lead the development and execution of comprehensive content strategies aligned with clients’ business goals and objectives.

　　Oversee the creation of engaging and relevant content across different channels (website, social media, etc.)

　　Collaborate with cross-functional teams to gather insights and align content with brand messaging.

　　Conduct digital and content audits to identify strengths, weaknesses, gaps, and opportunities.

　　Manage content distribution channel strategies and partnerships.

　　Utilize analytics tools to measure performance of content and digital initiatives.

　　Partner with optimization team to create content that supports CRO, A/B or Multivariate Testing

　　Collaborate with the creative team to create visually appealing content that captures attention and enhances the overall user experience.

　　Work closely with the performance team to ensure content is optimized for SEO and supports broader marketing campaigns.

　　Review, edit, proof content (blogs, newsletters, emails, digital ads, landing pages, etc.)

　　Undertake or support projects such as content audits, pitch deck support, audience research, etc.

　　Work with the strategy team on personas and journey mapping

　　Skills & Qualifications

　　Strategic mindset and understanding of what moves the needle across digital channels

　　In-depth knowledge of content marketing, SEO, and social media best practices.

　　Strong understanding of audience and persona research

　　Proven experience in account based marketing, B2B marketing, or related roles

　　Must have the ability to adapt to different categories (B2C and B2B) and brand voices

　　Proficient in content marketing theory, strategy, and application

　　Team player mindset with the confidence to take the lead and guide other employees when necessary (i.e., content development, creation and editing of content, and online reputation management)

　　Strong communication, writing, and creativity

　　Understanding of digital platforms and measurement tools

　　Consultative and collaborative approach

　　Understanding of B2C and B2B industries

　　Ability to analyze a situation and construct prescriptive strategies and recommendations

　　Partnering skills in working with clients and internal teams

　　Must be able to work independently and within a team environment

　　Education & Experience

　　Prefer 3-5 years working in an agency or in-house marketing environment

　　Passionate about understanding audience needs, and staying ahead of the curve on new strategies, trends and tactics

　　Proficient with Microsoft Office tools

　　Excellent communication skills: verbal, visual, and written

　　Experience with analytics (i.e. Google Analytics 4, etc.)

　　Ability to prioritize tasks and meet deadlines

　　Highly organized with ability to manage priorities and coordinate multiple projects simultaneously

　　Excellent project management skills and ability to self-manage time and work schedule

　　About Lamark

　　Lamark Media is an integrated digital marketing agency driven by a simple philosophy: create extraordinary marketing campaigns that yield positive, measurable results for our clients and strategic partners. Lamark’s methodology is to create custom omni-channel strategies that leverage the power of digital marketing, which can be measured, optimized, and scaled for long-term success.

　　The company was founded in 2009 with the vision of developing a full-service platform that provides a comprehensive suite of digital marketing services in-house with an agnostic approach to driving growth.

　　Our mission is to create value for others, as well as growth opportunity for our teams. Our core values inspire us to over-deliver on expectations and to create more success for the partners we serve. Headquartered in Boca Raton, Florida, Lamark also has offices in Ohio, Texas, Romania, and many of our associates also work in virtual settings.

　　Perks & Benefits

　　This position offers competitive pay commensurate with experience, along with exceptional benefits. The position is remote and compatible with WFH arrangements.

　　Incredible company culture - we are passionate about the impact we make every day; we balance freedom with responsibility, and we aim for a consultative, transparent, and communicative approach in both our internal and client relationships

　　Diverse and forward-thinking environment

　　Great career growth opportunity—you’ll have direct access to agency leadership

　　Company-assisted medical insurance programs, life insurance, optional vision and dental insurance programs, and short-term and long-term disability are offered

　　401(k) with employer matching

　　Lamark Media is an equal employment opportunity employer. Candidates are selected based on qualifications and defined requirements of the job, not on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin or any other protected status. Further, Lamark Media encourages United States' Veterans and persons with disabilities to apply for positions for which they are qualified.

　　In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.

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