The Site Producer is responsible for updating their local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

　　Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation

　　Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local traffic

　　Excellent at writing headlines that grow audience and engagement

　　Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making

　　Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience

　　Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content and create opportunities to market web content on broadcast

　　Promote and distribute news content on social media

　　Flexibility to perform additional duties as needed

　　Skill/ Experience Requirements

　　Experience in digital content and journalism

　　Clever headline writer that gets readers to click

　　Strong multi-tasking abilities

　　Organized, technical problem solver and quick decision maker

　　Capable of researching, interviewing and writing original news articles

　　Knowledge of SEO best practices and AP Style

　　Enjoys working in teams and has excellent interpersonal skills

　　Ability to learn new technology independently and quickly

　　Strong communicator

　　Some schedule flexibility (nights, weekends)

　　Strong understanding of Google Analytics; Chartbeat experience a plus

　　Proficiency in MS Office; HTML, CSS and Photoshop experience a plus

　　Meets measurements of success

　　Typical day

　　The site producer will attend local editorial meetings as needed/assigned. Producer will have familiarity with local, regional, and national content and use data to make decisions on what stories to publish and how to showcase them on website. Producer will take stories from newsroom and digital reporters and help package the content for optimal engagement. Producer will need to improve headlines and thumbnail images. Producer will communicate successes across the team and the regional group to maximize traffic across as many websites as possible.

　　Measurements of success

　　Works well with local and regional newsrooms

　　Doesn’t miss big stories

　　Makes decisions based on data

　　Understands KPIs and regularly works towards those goals:

　　Role KPIs: +10% visits, +10% home visits, +10% total PVs

　　Responds well to feedback and offers insights on how audience is responding to content and headlines

　　WFRV Television Station and Nexstar Media Inc. are an equal opportunity employer

　　Nexstar Media Group, Inc. (NASDAQ: NXST) is a leading diversified media company that produces and distributes engaging local and national news, sports and entertainment content across television, streaming and digital platforms, including nearly 300,000 hours of original video content each year. Nexstar owns America’s largest local broadcasting group comprised of top network affiliates, with 200 owned or partner stations in 116 U.S. markets reaching 212 million people. Nexstar’s national television properties include The CW, America’s fifth major broadcast network, NewsNation, America’s fastest-growing national news and entertainment cable network reaching 70 million television homes, popular entertainment multicast networks Antenna TV and Rewind TV, and a 31.3% ownership stake in TV Food Network. The Company’s portfolio of digital assets, including The Hill and BestReviews, are collectively a Top 10 U.S. digital news and information property. In addition to delivering exceptional content and service to our communities, Nexstar provides premium multiplatform and video-on-demand advertising opportunities at scale for businesses and brands seeking to leverage the strong consumer engagement of our compelling content offering. For more information, please visit Nexstar.tv.

　　EEO Statement: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.