W2 ONLY

　　HYBRID in Columbus, OH

　　Top Skills:

　　Must have CMS experience

　　No need for Marketing Automation – more of a focus on web development.

　　Would be nice if they have experience with true Agile project management. We are using ServiceNow for project management.

　　Preferred Experience:

　　• 4+ years of Business Analyst or Digital Marketing experience.

　　• Familiar with Salesforce ecosystem (Sales Cloud, CPQ, Service Cloud, Marketing Cloud, Communities, Pardot).

　　• Experience with Power BI or other reporting technologies.

　　• Knowledge of SEO, Google Analytics, website integration, web security standards.

　　• Experience with Sitefinity CMS or other CMS (WordPress, Sitecore, Drupal, etc.)

　　Description:

　　The IT Marketing Business Analyst has broad responsibility for the support and continual improvement of business processes and systems that impact the Marketing organization. The BA will help to drive marketing success through the establishment and maintenance of a Martech stack that will encompass a range of technologies to support promotion, content management, customer experience, social media, e-commerce, and data. The Marketing BA has a customer service orientation and can relate highly complex technical issues to the business in simple non-technical terms. The Marketing BA will be a key member of the team supporting digital transformation and will be responsible for alignment between marketing systems and the overall business goals.

　　The responsibilities of this position include, but are not limited to:

　　• Helps drive digital transformation initiatives, which include website development, online presence, SEO, and marketing automation.

　　• Partners with the marketing organization to identify opportunities in the digital space that are aligned with the overall business goals. Works with the business to set priorities for digital marketing systems; works with technical experts on the solution design, implementation, support, maintenance, and enhancement of the systems.

　　• Partners with external solution providers to identify and manage systems to support overall B2B marketing initiatives.

　　• Identifies technology gaps in marketing and market/product management areas and provides solutions. Implements digital solutions by working closely with the business.

　　• Elicits, analyzes, and documents functional business requirements. Supports requirements management activities, ensuring that the impact of change is well understood and approved by the stakeholders within the organization.

　　• Creates relationships with new acquaintances quickly and confidently; works to build trust and partners with stakeholders; successfully manages both internal and external relationships; is comfortable in a challenger role and able to influence others.

　　• Maintains understanding of digital security and works with business and IT to ensure that digital technology security standards are being met.

　　• Reviews system test plans and methodology to mitigate risks. Participates in testing digital solutions to ensure that they meet functional requirements.

　　This position should possess the following skills/knowledge:

　　• Strong relationship management and interpersonal communication skills.

　　• Functional expertise in B2B Marketing / Martech.

　　• Strong functional understanding of supported business systems, including experience with Sitefinity CMS, Salesforce / Pardot / Marketing Cloud or other marketing automation (such as Marketo, HubSpot, or Eloqua) / CRM technologies, Power BI or other reporting technologies (such as Tableau).

　　• Results-oriented.

　　• Willingness to drive and embrace change.

　　• Ability to present ideas in a business-friendly and user-friendly language. Cultivate strong business partner confidence.

　　• Excellent critical thinking and problem-solving skills.

　　• Excellent written and verbal communication skills.

　　• Ability to collaborate with others.

　　• Customer service focus.

　　• Curiosity

　　• Understanding of Digital Marketing trends, technology, vendors, and new ideas that bring value to the business.

　　• Previous input into the development of a comprehensive Martech stack that includes a range of technologies encompassing B2B promotion, content, customer experience, social media, commerce, and data.

　　Educational Requirements:

　　• Bachelor’s degree in MIS, IT, Marketing, Business, or related subject

　　About TEKsystems:

　　We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company.

　　The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

　　We are an equal opportunity employers and will consider all applications without regard to race, genetic information, sex, age, color, religion, national origin, veteran status, disability or any other characteristic protected by law. To view the EEO is the law poster click here. Applicants with disabilities that require an accommodation or assistance a position, please call 888-472-3411 or email [email protected]. This is a dedicated line designed exclusively to assist job seekers whose disability prevents them from being able to apply online. Messages left for other purposes will not receive a response.