Dealer Advertising Associate Manager – Remote

　　Make Your Mark. Shape Your Future.

　　It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of nearly 60,000 professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, CRAFTSMAN®, CUB CADET®, STANLEY® and BLACK+DECKER®

　　The Job

　　As a member of the Shopper Marketing team, the Dealer Advertising Associate Manager is responsible for leading and managing the strategies and tactics associated with local dealer advertising (co-op advertising) for SBD Brands, primarily Cub Cadet® and DEWALT® dealers in the US. Integrate programing for Canadian dealers when possible and in collaboration with Canadian marketing team. Local advertising is designed to create awareness and drive demand for outdoor power equipment year-round at dealerships and online in markets of varying sizes. This type of advertising planning involves the independent business owner, dealer, for maximum success.

　　The Dealer Advertising Associate Manager must ensure full integration of sales and marketing goals and plans and with multiple product categories, adapting to regional nuances when necessary. Within this role, they may assume responsibility for other projects assigned by Brand Marketing Managers, Director of Brands, Vice President of Global Customer Experience in support of execution of annual Brand Marketing Plans.

　　Management of Local Dealer Advertising account supporting Independent Retail (dealer) business focused on program strategy, management, and communications

　　Lead all Local Dealer Advertising program(s) primarily for Cub Cadet, Cub PRO, DEWALT (tools/outdoor power equipment) including integration of local digital advertising, local broadcast/Cable/OTT. Identify areas of opportunity to achieve efficiencies in local dealer advertising program planning and execution of additional brand(s), Hustler® commercial mowers.

　　Collaborate with sales and channel team(s) on program planning, participate in variety of sales meetings (regional and business planning meetings, sales webinars, annual National Sales Meeting, annual Dealer Convention)

　　Monitor local advertising campaigns and develop meaningful analytics for program

　　Effectively communicate results and provide strategic direction during and post campaigns

　　Analysis of return on advertising investment (ROAS)

　　Monitor and verify advertising fund and media billing from agency/agencies, review billing of advertising managed by Cub Cadet to dealers, monitor all media billing changes from agency/agencies, facilitate annual agency/agencies audit; extend to other brands as needed

　　Assist in managing premade ad creative for dealer use with internal and agency partner(s) for spring, snow, promotional, and new product launches

　　The Person

　　Bachelor’s degree preferred in marketing or communications

　　1+ year experience required in marketing, advertising, paid media planning (including digital and traditional tactics)

　　Must be willing to travel once per quarter for dealer meetings

　　The Details:

　　Competitive salary

　　Medical, dental, life, vision, wellness program, disability, 401(k), Employee Stock Purchase Plan, paid time off and tuition reimbursement.

　　Discounts on Stanley Black & Decker tools and other partner programs

　　And More:

　　Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.

　　Learn: Have access to a wealth of learning resources, including our Lean Academy, Coursera® and online university.

　　Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for diversity, equity, and inclusion.

　　Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back and sustainable business practices.

　　#LI-Remote

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　　All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

　　We Don’t Just Build The World, We Build Innovative Technology Too.

　　Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

　　Who We Are

　　We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

　　Benefits & Perks

　　You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

　　What You’ll Also Get

　　Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

　　Learning & Development:

　　Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

　　Diverse & Inclusive Culture:

　　We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

　　Purpose-Driven Company:

　　You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

　　EEO Statement:

　　All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

　　If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected] . Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

　　Know Your Rights: Workplace discrimination is illegal (eeoc.gov) (http://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf)

　　For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.

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