Job Requisition ID #

　　23WD73085

　　Position Overview

　　Autodesk Education Experiences' (AEX) Business Operations and Analytics (BOA) team is looking for an experienced Customer Analytics & Insights Manager who will drive analytics and strategy to support AEX's marketing efforts. In this hybrid or remote role, you will measure the impact of campaigns and make recommendations to increase growth, defining metrics and visualizations to report on awareness and adoption of key products and solution offerings through multi-touch campaigns through both digital and offline marketing channels, and advanced analytics projects to improve our understanding of our customers, their usage of our products, and improve marketing performance.

　　Responsibilities

　　Reporting into the Business Operations and Analytics (BOA) team, you will support the AEX Marketing, Strategy, Field Engagement, and Youth teams. This collaborative role will require analyses of data that enables the success of AEX programs. Your responsibilities include:

　　Reporting and Analytics

　　Use your expertise in quantitative analysis, data mining, and the presentation of data to see beyond the numbers and understand education user's lifecycle with Autodesk productsPartner with marketing to define campaign goals, design testing strategies, and develop measurement plans.Analyze marketing programs and field engagement tactics to determine their effectiveness in growing engagement, product adoption and retention to inform optimization and future strategies and decisionsProvide ad hoc reports to AEX business partners.Become a subject matter expert on marketing and product usage data and lead the data effort to build user behavior-based segmentation (i.e. likely to churn, highly engaged, likely to convert to commercial etc.)

　　Collaboration

　　You will collaborate with AEX Marketing teams to design testing strategies and metrics (KPI and secondary) to evaluate marketing effectiveness.Be an important partner for AEX teams in developing segmentation strategies to target AEX users and prospectsWork with Operations to ensure measurement capabilities are in place before campaign executionCollaborate with Field Engagement, Marketing and Product teams to gather requirements for enhancing the Autodesk data warehouse for AEX marketing and analytics purposes.Collaborate with Autodesk employees outside of the group and/or customers

　　Data and Data Hygiene

　　Query and transform data residing in large, unstructured databases for analysis purposes.Validate and analyze the accuracy of account, contact, license and product usage data maintained in various databases and identify limitations in existing measurement capabilities.Work closely with Autodesk employees outside your group and/or customers to reconcile data quality issues, when foundInteraction with other groups such as Information Technology, Marketing, Sales, Operations, and Vendors will be necessary in some cases to facilitate data quality improvementsProactively assess opportunities for potential improvements in analytics processes, data quality and data sources/tools

　　Minimum Qualifications

　　Bachelor's degree in a quantitative field like Mathematics, Statistics, Data Science, Physics, or Economics8+ years of experience in marketing analytics for a consumer brand and/or a B2B brandPrior experience in email/digital Marketing analyticsStrong SQL skills and some programming or scripting skills (Python, Spark, etc.)Experience with statistical analysis programs (SAS, SPSS, R, etc.) and Advanced Analytics techniques (segmentation, clustering, etc)Experience with data visualization tools such as PowerBI, Looker, Tableau, etc. and prior experience in dashboardingCritical thinker who is not afraid to ask questions and challenge status quoYou are able to take analysis and communicate key findings or learnings in impactful waySound business judgment; strategic and analytical capabilities

　　Preferred Qualifications

　　Master's Degree in a quantitative field like Mathematics, Statistics, Data Science, Physics, or EconomicsWork experience in marketing analytics in a technology or a SaaS companyStrong scripting experienceStrong Advanced Analytic experience (predictive modeling, segmentation, MTA)

　　Learn More

　　About Autodesk

　　Welcome to Autodesk! Amazing things are created every day with our software - from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

　　We take great pride in our culture here at Autodesk - our Culture Code is at the core of everything we do. Our values and ways of working help our people thrive and realize their potential, which leads to even better outcomes for our customers.

　　When you're an Autodesker, you can be your whole, authentic self and do meaningful work that helps build a better future for all. Ready to shape the world and your future? Join us!

　　Benefits

　　From health and financial benefits to time away and everyday wellness, we give Autodeskers the best, so they can do their best work. Learn more about our benefits in the U.S. by visiting https://benefits.autodesk.com/

　　Salary transparency

　　Salary is one part of Autodesk's competitive compensation package. For U.S.-based roles, we expect a starting base salary between $109,500 and $187,770. Offers are based on the candidate's experience and geographic location, and may exceed this range. In addition to base salaries, we also have a significant emphasis on annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

　　Equal Employment Opportunity

　　At Autodesk, we're building a diverse workplace and an inclusive culture to give more people the chance to imagine, design, and make a better world. Autodesk is proud to be an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender, gender identity, national origin, disability, veteran status or any other legally protected characteristic. We also consider for employment all qualified applicants regardless of criminal histories, consistent with applicable law.

　　Diversity & Belonging

　　We take pride in cultivating a culture of belonging and an equitable workplace where everyone can thrive. Learn more here: https://www.autodesk.com/company/diversity-and-belonging

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