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CRM/Email Marketing Analyst
CRM/Email Marketing Analyst-March 2024
Mar 29, 2026
About CRM/Email Marketing Analyst

  Position Snapshot

  Nestlé Business Services LATAM | Asunción, Paraguay.

  IMS / Integrated Marketing Services / CRM/Email Marketing Analyst

  Available Shift: Monday to Friday from 08:00 a 18:00

  Advanced English is mandatory.

  Nestlé Business Services is looking for extraordinary people to join our world-class team.

  In Paraguay we are two Nestlé units:

  Nestlé Paraguay is the unit in charge of importing and distributing of all our 1# brands and they have been in the market for 23 years.

  On the other hand, we are Nestlé Business Services Asunción, the Nestlé service center. We’ve been in the market since 2018. We provide Backoffice services as Supply Chain, Financial, HR, and Digital & Social Media to all Nestlé in LATAM from México down the map. Our clients are our colleagues.

  We are a multicultural and diverse team of professionals. We are passionate about driving continuous improvement of processes with colleagues across the world. We care about delivering high quality services to support business agility and digital innovation.

  If this describes you, and you are looking to join a business where you can really add value, it’s time to consider joining Nestlé Business Services!

  Position Summary

  Act as a Campaign Deployment Analyst for the CRM Services, ensuring a high quality service execution and delivery to Nestlé Brands/Markets

  Using Salesforce Marketing Cloud or Adobe Campaign, performing the following tasks:

  Build emails using existing templates in the CMT.

  Integrate email content elements (HTML, images, videos, dynamic personalization).

  Mapping the integrated content with the pre-defined target populations.

  Manage subscriber data, import and segmentation using a combination tools and database queries.

  Send campaign proofs for validation and perform requested reworks.

  Perform quality assurance testing to validate functional and rendering performance.

  Scheduling, executing and monitoring the campaign.

  Prepare campaign peformance report with brand's key metrics (delivery rate, bounce rate, open rate, CTR)

  Troubleshooting campaign deployment problems (at workflow and delivery level).

  Ensure a high level of partnership with client Nestlé brands and markets.

  A day in the life of...

  The CRM Services Analyst provides support to a key customer in the email integration and deployment of their email campaigns. This role executes the process of email campaign deployment from brief reception to sending and monitoring. This includes the integration of HTML based emails, build targeting workflows to define target audience if applicable, testing for functional and display quality, troubleshoting, managing the client approval process and scheduling the sending in the tools.

  What will make you successful

  Understanding of best practices of Email Marketing, digital marketing, and data-driven marketing strongly preferred, with at least 1 year of proven experience.

  Knowledge of HTML and/or CSS preferably applied to email development.

  Basic knowledge of SQL querying for targeting.

  Experience with an email marketing tool, like Adobe Campaign, Salesforce's Marketing Cloud, Oracle's Marketing Cloud (Eloqua).

  Meeting productivity standards;

  Demonstrating accuracy and thoroughness; looking for ways to improve and promote quality,

  Ability to deal with frequent changes, delays, or unexpected events,

  Ability to quickly learn new technologies and working methods,

  Comfortable working in a deadline-driven environment,

  Strong verbal and written communication skills,

  Proficiency in English is required (spoken and written)

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