The Coordinator, CRM role will be focused on daily business operations of direct-to-consumer programs including email, SMS and ad hoc customer programs with a focus on the build and deployment of campaigns. This person will collaborate well with others, have a strong eye for detail, be able to multi-task and prioritize in a fast-paced environment.

　　Responsibilities:

　　Maintain the direct-to-consumer marketing calendar to ensure strategic planning and seamless campaign deployment, focusing on driving business objectives and leveraging key events. Collaborate with cross-functional teams to align campaign timelines and messaging across multiple marketing channelsProactively identify opportunities for A/B testing to improve campaign performance and maximize customer engagementTake ownership of the email production process within Salesforce Marketing Cloud, demonstrating expertise in working with HTML files. Develop collaterals for personalization efforts, leveraging dynamic content and utilizing Salesforce Marketing Cloud features to deliver highly relevant and engaging email campaigns. Coordinate with stakeholders to ensure accurate segmentation, conduct email tests, and obtain final signoff for each campaign, maintaining a high standard of quality and attention to detailCollaborate closely with managers to continuously evolve processes, decreasing manual steps through automation and implementing frameworks to leverage consumer data and insights. Identify opportunities to automate repetitive tasks, streamline workflows, and improve operational efficiency. Leverage consumer data and insights to drive relevant messaging, delivering personalized experiences that resonate with customers and increase campaign effectivenessBuild and maintain segmentation in the current platform (e.g., Acquia), ensuring accurate and up-to-date customer segmentations. Develop expertise in managing and updating universe and journey segmentations. Conduct rigorous quality assurance checks to validate final file counts prior to deployment, ensuring precise targeting and minimizing potential errorsCollect competitive insights and industry best practices to inform business recommendations. Stay abreast of market trends, monitor competitor campaigns, and identify growth opportunities. Translate insights into actionable strategies to drive sales and increase user engagement, providing recommendations for campaign optimization and innovationMonitor key performance metrics, such as delivery rates, engagement rates, and missing barcodes. Generate comprehensive reports that provide valuable insights into campaign performance and identify areas for improvement. Make data-driven recommendations for further testing and creative optimizations, driving continuous improvement and enhancing overall marketing effectivenessOversee the production and reporting for the SMS program, adhering to industry regulations and best practices. Develop engaging SMS messaging and coordinate with external vendors, such as BlueCore and Deliverability vendors, to optimize program performance. Collaborate effectively with vendors, leveraging their expertise to deliver high-quality Email/SMS campaigns that drive customer engagement and generate desired outcomesCoordinate day-to-day operations across marketing channels, ensuring process and strategy alignment. Cross-train on all channels to maintain a consistent customer experience and provide coverage as needed. Foster a collaborative environment that promotes knowledge sharing and enables seamless transitions between different marketing activitiesQualifications:

　　Bachelor's degree; Marketing or Business, a plus2+ years of experience in email marketing; retail industry experience, preferredBasic knowledge of HTML coding a plusBasic knowledge of Photoshop a plusTechnically Savvy - ability to learn digital programs quicklyStrong problem solving skills (especially in relation to the use of digital tools and platforms)Experience with Microsoft OfficeExperience with Adobe Analytics a plusExperience with Bluecore a plusExperience with Salesforce Marketing cloud a plusStrong attention to detailStrong communication skills (written and oral)Comfortable in a fast paced environmentPrevious Email experience a plus This position isn't eligible for sponsorship .

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　　Pay Range: $60,000 - $73,000

　　PVH currently provides base salary ranges for all positions-on job advertisements-in the United States based on local requirements. These ranges are based on what PVH reasonably believes that it will pay an associate for their base salary for said position at the time of the posting. Individual compensation will ultimately be determined based on a variety of relevant factors including but-not limited to qualifications, geographic location and other relevant skills. PVH is committed to providing a market-competitive total rewards package to eligible associates, which includes diverse and robust health and insurance benefits to meet the varied needs of our associates and an above-market 401(k) contribution to help our associates save for retirement. We also offer career growth opportunities, empowering our associates to design their future at PVH.

　　PVH Corp. or its subsidiary ("PVH") is an equal opportunity employer and considers all applicants for employment on the basis of their individual capabilities and qualifications, consistent with applicable law and without regard to race, color, sex, gender identity or expression, age, religion, creed, national origin, citizenship status, sexual orientation, genetic information, physical or mental disability, military status or any other characteristic protected under federal, state or local law. In addition to complying with all applicable laws, PVH also has a strong corporate commitment to inclusion, diversity and to ensuring that all current and future PVH associates are compensated solely on job-related factors such as skill, ability, educational background, work quality, experience and potential. To achieve these goals, across the United States and its territories, PVH prohibits any PVH employee, agent or representative from requesting or otherwise considering any job applicant's current or prior wages, salary or other compensation information in connection with the hiring process. Accordingly, applicants are asked not to disclose this salary history information to PVH