Pay Range: $70000 - $85000 / year

　　Application Deadline: 2/23/2024

　　Are you a passionate storyteller and brand advocate? Do you get fired up by creating high-quality, engaging content that really speaks to audiences? And do you inspire others with your love of good content? If this sounds like you, Vertafore could be your next great career move!

　　Our marketing team is responsible for a wide range of highly impactful digital, social, sponsored, and thought-leadership content. We are looking for a skilled and enthusiastic experienced content creator to join the team to deliver remarkable brand-level stories and get the Vertafore message out in market.

　　The Content Marketing Manager is a key individual contributor to Vertafore’s marketing and branding initiatives by helping to tell our story to current and potential customers, industry stakeholders, the media, and more! This role is responsible for content execution, assisting with content strategy, testing and using data to find new ways to engage our core audiences, researching and identifying content topics, and serving as an experienced editor and internal brand advocate. This position is ideal for a seasoned, hands-on creator with experience producing content for diverse channels.

　　Core Requirements and Responsibilities:

　　Essential job functions included but are not limited to:

　　Create original, compelling content for a variety of channels and audiences, such as bylines, thought-leadership articles, whitepapers, social media, web pages, blogs, video scripts, emails, infographics, and other materials.

　　Interpret the expertise of Vertafore SMEs and thought-leaders into long-form pieces, presentation topics, pitch topics, and other assets as needed.

　　Translate complex and technical concepts into accurate, easy-to-digest, audience-forward assets.

　　Manage content projects from idea through publication, and deliver work within time, budget, and resource expectations.

　　Be a content, brand, and messaging advisor for the Marketing organization. Serve as a representative on cross-functional teams, as assigned.

　　Manage content KPIs and metrics to gauge effectiveness and make improvements.

　　Facilitate appropriate stakeholder approvals and integrate feedback to ensure content meets goals and expectations.

　　Track industry trends, influencers, and topics of interest as they relate to key corporate messages to develop related content strategies.

　　Recognize features and benefits of Vertafore products and effectively connect them to key messaging themes in brand-level marketing content.

　　Knowledge, Skills and Abilities:

　　Exceptional writing, editing, and storytelling skills. Proven ability to create high-quality content that aligns to the right audience, purpose, and channel,

　　Detail-oriented with strong organizational and project management skills.

　　Ability to conceptualize content visually as well as linguistically.

　　Able to handle a fast-paced environment and respond quickly to new opportunities and requests.

　　Proven experience driving robust social media engagement a plus.

　　Critical-thinker and problem-solver, with excellent interpersonal skills.

　　Understanding of marketing and communication theory and best practices.

　　Solid understanding of marketing metrics with the ability to analyze data and KPIs to identify areas of opportunity and improvement.

　　Prior experience with marketing automation technology (ex. Marketo) appreciated.

　　Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) expected

　　Qualifications:

　　BA/BS degree in communication, English, journalism, marketing, or related field.

　　4-5 years of relevant B2B content creation experience, preferably in a software or technology industry. 5+ years of experience preferred.

　　Experience with project management tools like Wrike or Asana a plus.

　　Experience collaborating with designers/creative teams a plus.

　　Writing samples required as part of the interview process. If you have an online portfolio, please include it with your application.

　　Additional Requirements and Details:

　　Travel required up to 10% of the time.

　　Ability to work remote with a stable internet connection on an as needed basis

　　Located and working from an office location (when required)

　　Occasional lifting and/or moving up to 10 pounds.

　　Frequent repetitive hand and arm movements required to operate a computer.

　　Specific vision abilities required by this job include close vision (working on a computer, etc.).

　　Frequent sitting and/or standing.