The Consumer and Market Research Manager is a brand new position created at HARIBO of America continues to grow in 2024!  This role is responsible for combining analytics and consumer insights to directly influence business strategy, product design, go to market strategy, and many other key business priorities. The Consumer and Market Research Manager will use curiosity and data to discover what consumers want, why they want it, and how we can influence them the development and implementation of strong consumer research.

　　Located on-site at the HARIBO of America corporate headquarters in Rosemont, Illinois, the Consumer and Market Research Manager is an individual contributor role and will be accountable for delivering clear strategies and business recommendations based on a clear understanding of the consumer.

　　The original and iconic Goldbears, created in 1922, have delighted kids and grown-ups for over 100 years! Our associates are our most valuable asset.  At HARIBO of America we are committed to a comprehensive benefit program that helps our employee stay healthy, feel secure, and maintain a positive work life balance. We provide fully paid health insurance premiums and generous HSA contribution, 11 paid Holiday plus Paid Time Off/PTO, competitive 401(k), tuition reimbursement, and more.  Additionally, we offer community involvement opportunities and career growth opportunities.

　　Responsibilities:

　　Lead the development and execution of our consumer learning plans based on business prioritiesResearch and understand shopper insights that lead to breakthrough communication in-store

　　Manager the market research budget, allocating resources for high-impact research initiatives

　　Lead insight development that drives innovation pipeline and brand communication

　　Turn shopper/consumer insights into strategies that drive actions across the business

　　Qualifications:

　　6+ years of progressive work experience in consumer research

　　Experience in the Consumer Goods and/or retail industry

　　Bachelor’s Degree in Marketing, Business, or related field

　　Demonstrated experience in turning research and understanding into recommendations and next steps

　　Advanced knowledge in MS Excel and PowerPoint

　　IRI and/or Neilsen scanner data reporting analysis experience

　　Experience working with consumer research tools and techniques

　　Preferred Qualifications:

　　Demonstrated leadership and influencing skills

　　Experience anticipating future business opportunities or problems and developing strategies that address them proactively

　　Detail orientated, strong analytical and problem-solving skills, ability to be equal parts strategic and tactical

　　What can you expect?

　　You will be part of a successful family-run company with core values that is growing internationally faster than ever before. We nurture long-term associate relationships, work-life blend, rich learning environment, and a tangible impact in the company's success.

　　ABOUT YOU:

　　Are you looking to make a meaningful impact with your work? Do you thrive in a fast-paced environment? Are you a people-person with a passion for consumer and market research?  Does working in a growing organization excite you? If the answer is yes, then this is the job for you! Working at HARIBO inspires childlike happiness through the impactful work, dedication, and passion for our brand. Come join our team, where our associates are our greatest asset!

　　The Happy World of HARIBO is more than a business; we’re family. We always have been, since our founding in 1920. For the last 100 years, while we’ve expanded internationally and created over 1,000 confectionery treats, we’ve known our talented Associates are behind our greatest successes. That’s why we’re committed to investing in their growth, development and career opportunities.

　　At HARIBO, you’re empowered to charter your own path with mentoring and support from colleagues throughout the business. We encourage you to try new things, think of possibilities and aim higher – all while having fun delivering moments of childlike happiness to our gummi fans in the U.S.

　　Our core values and focus on long-term success continue to guide the way we do business every day. Our success story is rooted in our teams, and giving them the autonomy, support and freedom to make the best decisions for our consumers, customers and each other.

　　We give back to the places where we live and work. We listen to our consumers and get excited about innovation. We encourage diverse schools of thought and nurture inclusivity. We work to inspire joy through sweet treats that are fun to share. Want to know more about us? Please visit Haribo.com.

　　We’d love to hear more about you.

　　HARIBO of America, Inc. is an Equal Employment Opportunity Employer and maintains a Drug-Free Workplace. Employment at HARIBO of America, Inc. is subject to post offer, pre-employment drug testing. The Company’s policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, military status, including protected veteran status, genetic information or any other basis protected by applicable federal, state, or local laws. HARIBO also prohibits harassment of applicants or employees based on any of these protected categories. It is also HARIBO’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.

　　HARIBO is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation to assist with completing the electronic application, please contact the location for which you are applying and ask to speak with the human resources representative or email [email protected].

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