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Commercial Audience Analyst
Commercial Audience Analyst-May 2024
London
May 1, 2025
ABOUT WARNER BROS. DISCOVERY
Warner Bros. Discovery is a premier, global entertainment company focused on offering the most dynamic media & streaming experience in the world.
10,000+ employees
Technology, Engineering
VIEW COMPANY PROFILE >>
About Commercial Audience Analyst

  Every great story has a new beginning, and yours starts here.

  Welcome to Warner Bros. Discovery... the stuff dreams are made of.

  Who We Are...

  When we say, "the stuff dreams are made of," we're not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD's vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what's next...

  From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

  Your New Role...

  This is a pivotal role within the UK business to play an instrumental role in the implementation, management and innovation of our new audience propositions. You'll be hands-on with key technology partners, managing the upkeep of our audience libraries, ID solutions and play an active role in our measurement strategies.

  Your Role Accountabilities...

  Work with Management to bring to life the Audience, Data and measurement strategy for the UK businessDay to day management of DMP, and technology partners (Experience working with Permutive a plus!)Build and maintain a robust audience library, providing sales with up to date information on segment profilesWork closely the sales team on pre-sales audience information and reporting, providing clear and creative audience collateralYou'll have a flair for campaign Audience optimization, reviewing audience segments and providing operations with recommendationsProvide sales team with post campaign insights analysis and collateral where necessaryManage the ingestion, collation, creation of segments and provide in depth analysis to other teams across the organisationAssist in project management & technical onboarding of new data platforms and/or sourcesWork closely with software developers & engineers across the business to ensure timely deployment and updates of Data solutionsAttend industry events, keeping management informed of new developments, regulations and opportunities for innovationWork with leadership on new partner scoping, liaising with commercial insights team to ensure ad sales data strategy works in line with wider business strategyWork closely with new and existing partners ensuring WBD is well positioned on new opportunities

  Qualifications & Experience...

  Experience working within a digital publishing or streaming businessKnowledge of data platforms & analytical toolsExperience working with partners such as Permutive, Audience Project, Snowflake and LiverampExperience working with multiple SSPs/DSPs & Ad ServersFamiliarity with Business Intelligence tools and organizing data setsHave an understanding of the different types of audience data available and it's sales usageHave an understanding of ID solutions and the role they play within the Digital ecosystemBe a confident presenter, providing reports for Sales teams and clients where requiredHave an interest in Streaming and the role advertising playsAble to work both independently and collaboratively with team members as well as in cross-functional groupsDemonstrates impressive attention to detail, accuracy, and strong organizational skills

  How We Get Things Done...

  This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

  The Legal Bits...

  Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.

  If you're a qualified candidate with a disability and you need a reasonable accommodation in order to apply for this position, please contact us at [email protected].

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