Expérimenté, le Channel Manager aura deux principales missions : Chapeauter l’ensemble de la stratégie Marketing Trade de la marque, ainsi que la stratégie de distribution de la marque. Il aura pour but de coordonner l’ensemble des fonctions Trade de l’équipe en alignant parfaitement la stratégie de la marque aux enjeux de la distribution, et de nos utilisateurs. Il est le réel patron du Trade marketing de sa marque, et travaille en étroite collaboration avec l’ensemble des équipes Brand et commerciales. Stratège, il sait prendre du recul, avoir un sens critique, et déterminer une vision commerciale de sa marque, dans son environnement.
Missions principales :
Elaboration de la stratégie de distribution de la marque
Elaboration de la stratégie promotionnelle de la marque
Elaboration de la stratégie de prix
Compétences nécessaires :
Expérience élevée dans la compréhension des process et enjeux trade de notre structure
Capacité à écrire un plan Trade dans le cadre défini par la Brand
Excellente compréhension de la marque, des distributeurs, et des enjeux business
Capacité de leader les équipes Trade de la marque référente
Vision Stratégique commerciale pour l’établissement, en forte anticipation, d’un plan Marketing Trade puissant.
We Don’t Just Build The World, We Build Innovative Technology Too.
Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.
Who We Are
We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.
Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.
What You’ll Also Get
Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.
Learning & Development:
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).
Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.
Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.
For the builders and protectors, for the makers and explorers, for those shaping and reshaping our world through hard work and inspiration, Stanley Black & Decker provides the tools and innovative solutions you can trust to get the job done—and we have since 1843.
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