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Business Analyst Specialist - Sales & Marketing
Business Analyst Specialist - Sales & Marketing-February 2024
Southfield
Feb 10, 2026
About Business Analyst Specialist - Sales & Marketing

  Eaton’s Information Technology division is seeking a Business Analyst Specialist – Sales & Marketing. This position will be based in Raleigh, NC; Beachwood, OH; Moon TWP, PA; Menomonee Falls, WI, Houston, TX or Galesburg, MI.

  The expected annual salary range for this role is $105,000 - $154,000 a year.

  Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations.

  What you’ll do:

  Position Overview:

  The Business Analyst serves as the primary liaison between business stakeholders and the IT function to evaluate existing business processes within an organization. Leveraging expertise in business analysis, they identify bottlenecks, inefficiencies and areas for improvement that enable the organization to achieve its goals.

  The Business Analyst will evaluate, design and implement Salesforce.com solutions based on business processes and desired capabilities. This role will work closely with Business Owners, Developers, Architects and Salesforce.com End Users. The project/ initiatives could consist of Salesforce Sales Cloud, Experience Cloud, Partner Relationship Management and/or overall Customer Relationship Management.

  The Business Analyst will recommend process enhancements and automation opportunities to optimize productively and maximize ROI. The ideal candidate has experience with Salesforce implementations or has extensive experience with Customer relationship platforms. The candidate ideally holds one or more Salesforce certifications and has delivered projects in an agile/scrum methodology.

  Essential Responsibilities:

  • The BA is self-managed and can estimate project work, define business requirements planning & approach, stakeholder assessment, plan, facilitate requirements elicitation workshops/interviews, perform analysis of requirements, manage traceability of requirements through design, development and validation, able to prepare and lead UAT plan, scripts and testing

  • Business Analysis Planning: Plan the business analysis approach for projects, determine the deliverables, estimate business analysis effort, and determine metrics to be used to monitor the success of analysis work.

  • Requirements Elicitation: Conduct requirements gathering activities (brainstorming, focus groups, interviews, observation, prototyping, workshops), document the results, and validate that the documented requirements meet the stakeholders’ needs.

  • Requirements Management & Communication: Assess requirements to ensure they fall within the solution scope, ensure requirements are aligned with and traceable to business objectives and solution design, and ensure requirements are communicated and presented in a format that are understandable to stakeholders, including solutions designers and developers.

  • Enterprise Analysis: Evaluate the business need, problem or opportunity to justify the investment necessary to deliver the solution, assess the capability of the enterprise to leverage in developing a solution, and determine the most feasible solution.

  • Requirements Analysis: Analyze, prioritize, and organize requirements to ensure efforts focus on the most critical needs, model requirements to demonstrate the process and or solution function, and validate that the requirements support the delivery of value.

  • Solution Assessment: Review and evaluate IT solution designs to ensure the proposed solution meets the business requirements.

  • Validation: Coordinate the approach and development of use cases and test scenarios with the customer to ensure integration and/or user acceptance testing is complete and validate that project requirements have been achieved.

  Qualifications:

  Basic Qualifications:

  • Bachelor's degree from an accredited institution

  • Minimum 5 years of IT, Sales & Marketing or Business Analyst experience required

  • Legally authorized to work in the U.S. without company sponsorship now or in the future.

  • No relocation benefit is being offered for this position. Only candidates within a 50-mile radius of the work locations listed will be considered. Active-duty military Service member candidates are exempt from the geographical area limitation.

  Preferred Qualifications:

  • Salesforce CRM Platform experience

  • Experience with sales & marketing including channel partner sales

  Skills:

  Soft Skills:

  • Excellent communication skills both written and verbal skills

  • This position will often work with other business analysts, project managers and business teams on a regular basis.

  • Good team-oriented interpersonal skills.

  • Assists with facilitation sessions, may require some coaching on how to lead and influence others, and to effectively interface and work with a wide variety of people.

  • Good team player, self-motivated and committed with an ability to work under pressure and to tight deadlines.

  We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

  Eaton considers qualified applicants regardless of criminal histories, consistent with local laws. To request a disability-related reasonable accommodation to assist you in your job search, application or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.

  We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here (https://www.eaton.com/content/dam/eaton/company/careers/US%20Benefits%20updated%2010.24.22.pdf) for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.

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