Sprinklr is a leading enterprise software company for all customer-facing functions. With advanced AI, Sprinklr's unified customer experience management (Unified-CXM) platform helps companies deliver human experiences to every customer, every time, across any modern channel. Headquartered in New York City with employees around the world, Sprinklr works with more than 1,000 of the world's most valuable enterprises - global brands like Microsoft, P&G, Samsung and more than 50% of the Fortune 100.

　　Learn more about our culture and how we make our employees happier through The Sprinklr Way.

　　Job Description

　　As the Marketing Budget Manager at Sprinklr, you will play a critical role in optimizing and managing the budget allocation for our SaaS product company's marketing initiatives. You will work closely with cross-functional teams within the marketing department to ensure efficient resource utilization and alignment with strategic goals. This position requires a strong analytical mindset, excellent financial acumen, and the ability to drive data-informed decisions to achieve our marketing objectives.

　　Key Responsibilities:

　　1. Budget Planning and Allocation:

　　· Collaborate with the VP of Marketing from different functions to develop the annual marketing budget, aligning it with the company's growth targets.

　　· Allocate budget resources across various marketing channels and campaigns, considering ROI and strategic priorities.

　　· Monitor budget utilization and provide regular reports to stakeholders, highlighting variances and recommending adjustments.

　　2. Financial Analysis:

　　· Conduct thorough financial analysis to assess the effectiveness of marketing spend and identify areas for optimization.

　　· Implement cost-saving measures without compromising the quality of marketing initiatives.

　　· Analyse market trends and competitive landscapes to inform budget decisions.

　　3. Forecasting and Reporting:

　　· Create accurate forecasts for marketing expenses and performance metrics.

　　· Generate comprehensive reports on marketing budget performance, KPIs, and ROI for presentation to senior leadership.

　　· Provide insights into trends and recommend adjustments to optimize budget allocation.

　　4. Cross-functional Collaboration:

　　· Work closely with marketing teams, including demand generation, content marketing, product marketing, and events, to align budget allocation with their specific objectives.

　　· Collaborate with Finance and Accounting teams to ensure accurate tracking, reconciliation, and compliance with financial policies.

　　5. Risk Management:

　　· Identify potential risks and opportunities related to marketing budget management and propose mitigation strategies.

　　· Stay updated on industry best practices and trends to adapt the budget strategy accordingly.

　　Qualifications:

　　· Bachelor's degree in Finance, Marketing, Business Administration, or a related field. MBA or finance-related certification is a plus.

　　· Proven experience (5+ years) in marketing budget management, preferably in a SaaS product company or tech industry.

　　· Strong financial analysis skills with the ability to interpret data and make data-driven decisions.

　　· Proficiency in financial planning and forecasting tools.

　　· Excellent communication and presentation skills.

　　· Strong organizational skills and attention to detail.

　　· Ability to work in a fast-paced, dynamic environment.

　　· Familiarity with marketing automation tools and marketing metrics.

　　· Knowledge of SaaS and technology industry trends is a plus.

　　Why you'll love Sprinklr: We're committed to creating the kind of culture where you feel like you belong, are happier today than yesterday, and your contributions matter. At Sprinklr, our goal is to treat everyone like family and passionately, genuinely care. For full-time employees, we offer flexible paid time off and paid parental leave, medical plans, dental and vision plans, life insurance, 401(k) savings plans, employee stock options, gym and wellness discounts, Plum benefits, Lifemart discounts, and paid time off to invest in learning and career development.

　　We focus on our mission: We founded Sprinklr with one mission: to enable every organization on the planet to make their customers happier. Our vision is to be the world's most loved enterprise software company, ever.

　　We believe in our product: Sprinklr was built from the ground up to enable a brand's digital transformation. Its platform provides every customer-facing team with the ability to reach, engage and listen to customers around the world. At Sprinklr, we have many of the world's largest brands as our clients, and our employees have the opportunity to work closely alongside them.

　　We invest in our people: At Sprinklr, we believe every human has the potential to be amazing. We empower each Sprinklrite in the journey toward achieving their personal and professional best. For wellbeing, this includes daily meditation breaks, virtual fitness, and access to Headspace. We have continuous learning opportunities available with LinkedIn Learning and more.

　　EEO - Our philosophy: Our goal is to ensure every employee feels like they belong and are operating in a judgement-free zone regardless of gender, race, ethnicity, age, and lifestyle preference, among others. We value and celebrate diversity and fervently believe every employee matters and should be respected and heard. We believe we are stronger when we belong because collectively, we're more innovative, creative, and successful.

　　Sprinklr is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. See also Sprinklr's EEO Policy and EEO is the Law.