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Brand Marketing Coordinator
Brand Marketing Coordinator-May 2024
Greenbelt
May 1, 2025
ABOUT BOZZUTO
Bozzuto develops, builds, and manages vibrant communities in amazing locations with a focus on passion, integrity, and attention to detail. The company continues to diversify its mix of products and s
1,001 - 5,000 employees
Real Estate & Construction, Client Services
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About Brand Marketing Coordinator

  At Bozzuto, it's all about experience. Whether it's the experience you bring, gain or give, we want your journey to be exceptional. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we create inspiring, engaging and vibrant communities.

  Why do we do it? Because home is where aspirations are pursued and memories unfold. We believe in the power to impact the lives of the people we touch through the delivery of extraordinary experiences.

  Primary Responsibilities:

  You are a detail-oriented strategic thinker, an eager learner and reliable executor. You support seasoned brand development managers in the creation and implementation of strong brand strategies and play a pivotal role in launching marketing plans for new properties. You lead the execution of approved marketing plans, including digital media setup and activation, email marketing requests, signage, digital advertising and more. Your role is essential in helping to deliver impactful and effective programs that drive customer leads and resident loyalty, ultimately leading to greater economic value to each property you touch.

  As Brand Marketing Coordinator, your primary responsibilities include:

  Supporting the successful launch of branding and marketing campaigns of new properties.Working closely with each Brand Development team member to ensure the deliverables for each community's brand are delivered on time (and within budget) and adhere to Bozzuto's brand standards of quality, excellence, and fair housing guidelines. Coordinating and evaluating the launch of advertising and media placements for new properties with adherence to Bozzuto's standards of quality and excellence.Activating social media accounts and advising on ongoing social media content strategies for new properties.Crafting and deploying effective email blast campaigns.Coordinating, QA-ing and updating web content for new properties across local online directories, websites, review sites and advertising listings.Researching new and creative marketing and advertising opportunities.Leading ancillary brand development work with freelancers as it relates to creative in support of asset launches.Implementing accurate lead management and tracking strategies to monitor campaign success.Reporting on lead generation, website visits and other metrics and providing insights and recommendations for success.Communicating with internal partners, creative agencies and clients to implement marketing and programming strategies that are best suited to meet the goals of our clients and exceed the expectations of our customers.Cultivating and maintaining strong, loyal relationships with all constituents- owners, team members, internal customers, and vendors.Participating in training and educational opportunities.You Create Value by:

  Maintaining a positive, can-do attitude and a strong desire to deliver great service to clients, stakeholders and ultimately, the customer. Continuously seeking to develop your marketing and project management skills. Taking responsibility for delivering results, with close attention to detail and a high-quality work product. Playing a supporting role in making certain the marketing accurately reflects the best of the community and upholds Bozzuto's standards. Staying current on digital marketing trends, contributing fresh ideas and new marketing trends to team discussions.What You Bring to Us:

  Bachelor's degree (BS or BA) required 3+ years of Bozzuto property management experience or equivalent time spent in an entry-level brand development or coordinator marketing role Excellent writing, communication, and presentation skills Previous experience in residential multifamily leasing or marketing preferred Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint What We Bring You:

  At the core of our business is the talent on our teams, and we are committed to taking care of them so they can deliver great experiences to our residents. In addition to an award-winning culture and amazing work spaces, Bozzuto offers a wide range of programs to support the overall health of you and your family. Our benefits take into consideration everything from career development, retirement, family matters and health and wellness. Working on our team and in this position, you can expect: Competitive compensation. Salary range: $60,000-$65,000 Health & Wellness benefits. We offer coverage for medical, dental, and vision, including access to the best doctors at an affordable price. Paid Leave. We provide 20 days of paid time off plus holidays. Retirement planning. We offer a 401k program with a company match. Tuition Reimbursement. Plus many other programs to support career development and growth. Bozzuto is proudly an Equal Opportunity Employer EOE/M/F/D/V.

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