Brand Manager, Benelux 12 month contract

　　Location

　　Brasschaat, Antwerp, Belgium

　　Dodewaard, Netherlands

　　Job ID 0000013305

　　Category Sales, Marketing & Product Management

　　Job Description

　　Are you a hardworking, driven and authoritative brand marketer? Are you motivated to deliver outstanding results on behalf of one of the most iconic brands in the world?

　　As our Brand Manager you will be able to thrive in a true purpose driven company, where children come first and where we strive to develop the builders of tomorrow!

　　You will lead a selection of brand themes within the LEGO portfolio, build awareness and desire for our products, while connecting with the target audience in meaningful ways. You will also be crafting impactful and relevant Go To Market executions within the Benelux region. How does this sound?

　　Please note: This role is based in Brasschaat, Belgium (nearby the Dutch border – Breda) . We can offer a local Belgian or Dutch contract depending on the country you are living in.

　　To apply, please send your CV in English – thank you.

　　Core Responsibilities

　　Develop and implement LEGO Masterbrand strategy for Benelux, including target setting and budget management.

　　Lead and implement all LEGO Masterbrand Activations in Benelux, such as LEGO Holiday campaign, Rebuild the World campaign, but also occasions such as Easter & Valentine

　　Key driver of the Shopper communication calendar , incl. execution of an always on shopper campaign.

　　Lead all campaigns in an OESP (Owned, Earned, Shared, Paid) way of working. Strong collaboration with all OESP collaborators in and outside the organisation.

　　Drive selling-in of Strategies, Campaigns and Execution towards all partners

　　Collaborate with our media agency on the Benelux media plan for Masterbrand audiences and brands.

　　Track media and business performance and lead after-action reviews to feed back takeaways and optimize future plans.

　　Closely collaborate with the Western Europe regional team on what is needed to complete campaigns and projects in the business unit

　　Develops and translates consumer, shopper and customer insights to relevant Benelux data points

　　Play your part in our team succeeding!

　　As our Brand Manager you will join a team of 6 brand marketeers who enjoy end-to-end responsibility for their own LEGO themes and audiences. The Brand Team is part of a wider Marketing team consisting of Digital, Trade, Performance and Brand Relations colleagues.

　　To us, collaboration is key, and you will be welcomed into a small family, where we look out for one another and help each other succeed. To market our toys, we need creativity, inspiration and out-of-the-LEGO-box thinking.

　　Do you have what it takes?

　　Proven experience , in Brand Management and/or Campaign management. Through the line marketing experience with a strong leading Consumer Brand.

　　Consistent record in delivering commercial results . Strong drive and motivation to get results and bring forward agile solutions in a constantly evolving internal/external environment

　　Able to demonstrate strong communication, networking and collaboration skills

　　Excellent project manager skills, with the ability to translate a strategy into an innovative plan and implement with excellence.

　　Understanding of all major media and retail channels with validated experience with digital- and eCommerce marketing , strong perspective on the latest industry trends.

　　Data oriented and strong analytical skills , using Marketing analytics and performance measurement to strengthen plans

　　Languages: Dutch (Fluent), English (advanced). French is optional (would be advantageous)

　　Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued, and they belong.

　　The LEGO Group is proud to be an equal opportunity and an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

　　We support our employees in being there for the moments that matter in life and celebrate families of all kinds, the loved ones that make us who we are. Being part of the LEGO Group also means taking part in our annual Play Day, playing a part in building a sustainable future and continuing our mission to “inspire and develop the builders of tomorrow.”

　　The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

　　Thank you for sharing our global commitment to Children’s Rights.

　　Build your career brick by brick at the LEGO Group.

　　What’s in it for you?

　　Here are some of what to expect:

　　Family Care Leave – We offer enhanced paid leave options for those important times.

　　Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

　　Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

　　Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

　　Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

　　Your workplace –When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

　　Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

　　The LEGO Group is proud to be an equal opportunity employer. We are committed to equal employment opportunity and equal pay regardless of e.g. race, colour, religion, sex, national origin, sexual orientation, disability or gender identity.

　　The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

　　Thank you for sharing our global commitment to Children’s Rights.

　　Just imagine building your dream career.

　　Then make it real.

　　Join the LEGO ® team today.