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Beauty Editor, WhoWhatWear
Beauty Editor, WhoWhatWear-March 2024
New York
Mar 30, 2026
About Beauty Editor, WhoWhatWear

  Who What Wear is looking to hire an experienced Beauty Editor to join its award-winning culture. If you’re highly creative, innovative, performance-obsessed, and have an unmatched passion for all things beauty, shopping, and trends, we want to hear from you.

  What you'll be doing…

  The Beauty Editor is a master storyteller with strong leadership skills who pushes the Who What Wear brand into new content territory while continuing to look for ways to optimize growth and innovation within the beauty vertical. They’re data-driven, well-established in the beauty space, and have notable connections in the industry. They will be hyper-focused on conceptualizing, writing, and approving clicky and engaging stories that are strategically designed to help the editorial team meet our KPIs. The ideal candidate will be obsessed with tracking their own and the team’s performance and is hungry to raise the standard for WWW’s beauty content. They possess a compelling voice, persona, and writing style, and can generate innovative content ideas that delight readers and drive results.

  Pitch, write, and build affiliate-driving beauty articles weekly for WhoWhatWear.com spanning sale roundups, same-day news pieces, SEO content, in-depth product reviews, celebrity interview features, trending beauty stories, and more

  Fulfill output each week and nimbly respond to changing commission rates, story performance data, and pacing toward affiliate goals

  Track analytics on story KPIs to ensure personal goals are met and data is used to inform story strategy with an emphasis on affiliate commission

  Opportunity to manage freelancers and more junior members of the beauty team: attracting talent, managing for completed output, story quality and performance, and brand building

  Work closely with the beauty director to ideate, plan, assign, and execute editorial tentpoles, features, and franchises that build on Who What Wear’s brand equity as well as maintain existing franchises. You will be expected to bring new, super-fresh story/franchise ideas to the table with a thought-out strategy for timely, well-organized execution

  Coordinate with beauty director and other relevant team leads to optimize all content for search, distribution, and KPI wins

  Collaborate with our social and production teams to help create engaging, visual social content for the beauty vertical

  Contribute to raising the bar on the beauty vertical’s diversity and inclusion

  Collaborate on editorial photo shoots and other creative projects as needed

  Build your existing roster of industry experts to add exclusivity, expertise, and value to stories and maintain press relationships to receive embargoed beauty news and secure exclusives

  Represent the beauty team at press/brand events and desk sides as needed

  Experience that will put you ahead of the curve…

  5+ years of experience experience writing beauty-specific content for a digital publication

  Excellent verbal and written communication skills with strong visual sensibilities. You’re able to envision and execute beautifully-packaged features

  Comprehensive knowledge of the beauty space with a well-established network of freelance writers, industry experts, and PR contacts

  Exceptional organizational and leadership skills—ability to take the lead on assigned beauty projects and key tentpole pieces, manage multiple projects simultaneously, and meet tight daily deadlines with an innate desire to make decisions informed by data and performance

  Robust knowledge of SEO and affiliate marketing

  What’s in it for you…

  We have a number of awesome perks available to our staff. We offer huge opportunities to learn and develop, whether through professional qualifications, exposure to incredible business projects or informal lunch & learns, hosted by your colleagues. We have a fantastic culture where we really do care about our people and want everyone to succeed. Varied roles mean you’re not pigeonholed into one finite area but get the opportunity to develop a wide range of skills and experience.

  Additional benefits include health Insurance; ranging from medical to dental and even vision care,

  401k match and monthly munchies, bagel Fridays, fresh fruit & snacks and coffee and tea on tap.

  And to top it all off, not only do we offer unlimited holiday because we trust you to manage your workload and time but we also offer a share in our success whereby every colleague is eligible to join our profit pool bonus scheme - if Future hits their performance targets all colleagues may receive a bonus.

  This is a position covered under a collective bargaining agreement between Future US, Inc. and the Writers Guild of America East

  Internal Job Family Level E5

  Please note, the salary range for this position is $62,400-$80,000

  Who are we…

  We’re Future. We’re 3000+ colleagues over 250+ brands speaking to 400 million people every month across the globe through websites, events and magazines. We’ve got ambitious plans that build on our growth momentum and unlock new opportunities and we’re looking for talented people who want to be a part of it.

  Our Future, Our Responsibility - Inclusion and Diversity at Future

  We have a voice and we’re going to use it. We promote diversity and inclusion not just in our recruitment processes, but everything we do. We’re an equal opportunity employer and we will continue to ensure our recruitment process is free of bias and our workplaces are inclusive, positive, free of discrimination and respecting of all backgrounds and beliefs. Our culture is underpinned by our values and employees - current and future - are treated with respect and fairness.

  Please let us know if you need any reasonable adjustments made so we can give you the best experience!

  Find out more about Our Future, Our Responsibility on our website.

  #LI-JM1

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