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Associate Specialist - Marketing
Associate Specialist - Marketing-March 2024
Lansing
Mar 29, 2026
About Associate Specialist - Marketing

  General information

  Ref # 16967

  Remote? No

  Ally and Your Career

  *

  Ally Financial only succeeds when its people do - and that’s more than some cliché people put on job postings. We live this stuff! We see our people as, well, people - with interests, families, friends, dreams, and causes that are all important to them. Our focus is on the health and safety of our teammates as well as work-life balance and diversity and inclusion. From generous benefits to a variety of employee resource groups, we strive to build paths that encourage employees to stretch themselves professionally. We want to help you grow, develop, and learn new things. You’re constantly evolving, so shouldn’t your opportunities be, too?

  The Opportunity

  The Associate Specialist will be responsible for leading the development and execution of marketing projects and requests in support of the Insurance business. Deliverables range from sell sheets and other printed collateral to emails as well as local event support. Candidate must be comfortable interfacing with the business, have strong written communication skills, be detail oriented and a self-starter who is able to manage multiple, diverse projects simultaneously.

  This role works from the Ally office in Detroit MI.

  The Work Itself

  Work closely with Marketing Manager to coordinate marketing programs for the Ally Insurance business within the US and CanadaManage timing and execution of integrated marketing materials for the U.S. and Canada Insurance business; including point of sale communications for dealership customers, dealer co-branded materials, video content, website content, dealer-targeted sales support, email marketing and moreManage logistical tasks in support of dealer events and sponsorship opportunities for the Insurance business in CanadaEnsure that deliverables are created and delivered on-time in support of programs and that marketing materials align with current configuration of the productsWork closely with business partners in US and Canada to understand business needs, review marketing materials and communicate updatesCoordinate with key internal support teams (i.e. UX, Finance, Content Studio) to develop and execute programsProvide direction and manage projects with multiple agency partners and vendors (advertising agencies, merchandise, print vendor)Utilize proper approval process with the business, marketing leadership, legal, and complianceMonitor inventory and availability of digital/printed dealership point of sale materials for dealers and sales teamAssist in monitoring and managing budget for projects including estimating, forecasting, monthly tracking and facilitating payments to third party vendorsMiscellaneous duties as assignedThe Skills You Bring

  Bachelor's degree in Marketing preferredExperience in advertising or marketing role preferredKnowledge of automotive industry and/or financial services strongly preferredAgency experience preferred, but not requiredAbility to multi-task in a fast-paced environmentStrong attention to detail and accuracy for project executionSelf-directed and shows initiativeStrong communication and interpersonal skillsWillingness to travel as neededHow We'll Have Your Back

  *

  Ally's compensation program offers market-competitive base pay and pay-for-performance incentives (bonuses) based on achieving personal and company goals. But Ally’s total compensation - or total rewards - extends beyond your paycheck and is designed to support and enrich your personal and professional life, including:* Time Away: competitive holiday and flexible paid-time-off, including time off for volunteering and voting.* Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan and 529 educational assistance programs, tuition reimbursement, and other financial well-being programs.* Supporting your Health & Well-being: flexible health and insurance options including dental and vision, pre-tax Health Savings Account with employer contributions and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.* Building a Family: adoption, surrogacy, and fertility support as well as parental and caregiver leave, back-up child and adult/elder day care program and childcare discounts.* Work-Life Integration: other benefits including LifeMatters® Employee Assistance Program, subsidized and discounted Weight Watchers® program and other employee discount programs.

  Who We Are:

  Ally Financial is a customer-centric, leading digital financial services company with passionate customer service and innovative financial solutions. We are relentlessly focused on "Doing it Right" and being a trusted financial-services provider to our consumer, commercial, and corporate customers. For more information, visit www.ally.com.

  Ally is an equal opportunity employer committed to diversity and inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to age, race, color, sex, religion, national origin, disability, sexual orientation, gender identity or expression, pregnancy status, marital status, military or veteran status, genetic disposition or any other reason protected by law.

  Where permitted by applicable law, must have received or be willing to receive the COVID-19 vaccine by date of hire to be considered, if not currently employed by Ally.

  We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. For accommodation requests, email us at [email protected]. Ally will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

  Base Pay Range:

  Emerging: 60000

  Experienced: 72500

  Expert: 85000

  Incentive Compensation: This position is eligible to participate in our annual incentive plan

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