Job Description

　　Position Description:

　　Associate Director, Marketing - Healthcare Professional (HCP) / Customer Adult (age 19-45) Strategy Lead

　　The Associate Director, Adult (age 19-45) Healthcare Provider (HCP) Marketing lead is responsible for aligning to the Customer Agile Team (CAT) product owner and developing and implementing strategic marketing plans to drive HCP/customer engagement, education and utilization in support of the team and our Company's objectives.

　　This role requires an understanding of the healthcare market, the U.S. vaccines market, HCP customer approach, precision-marketing and digital marketing strategies.

　　Responsibilities:

　　Develop and execute marketing strategies: with a diverse cross-functional team to develop comprehensive marketing strategies and campaigns targeting healthcare professionals and customers in the U.S. market.Customer research and insights: Define and set market research objectives and data analyses while working with cross-functional teams to identify customer and market trends and insights. Utilize these insights to inform marketing strategies and drive customer engagement.Digital marketing: Work closely with teammates on the marketing teams (Prioritization and Allocation Group "P&AG", Customer Agile Team "CAT") to develop and implement digital marketing strategies to engage and educate HCPs, utilizing various digital channels such as social media, email marketing, and content marketing to reach and engage the target audience.Collaborate with internal stakeholders: Work closely with cross-functional teams including sales, market research, analytics, digital engagement teams to align marketing efforts with business objectives. As a job owner, work with promotion review team to seek guidance and secure approval for marketing content.Collaborate with agencies and other external support teams: Work closely with a wide range of agencies and partners to help build insights, develop and test different concepts with the plan of executing go-to-market strategies.Budget management: Develop and manage elements of the marketing budget, ensuring effective allocation of resources to achieve marketing objectives and maximizing returns on investment.Performance tracking and analytics: Monitor and analyze marketing campaign performance using relevant metrics and tools. Identify areas of improvement and implement optimization strategies to maximize ROI.Compliance and regulatory guidelines: Ensure all individual efforts and marketing activities are compliant with industry and regulatory guidelines, as well as our Company policies, standards, and norms.

　　Location: Upper Gwynedd, Hybrid

　　Travel: < 10%

　　Position Qualifications:

　　Education Minimum Requirement:

　　Required: BA/BSPreferred: MBA or Equivalent

　　Required Experience and Skills:

　　Minimum 5 years of experience in marketing, marketing-related, sales or a in a customer-focused role.Strong understanding of the healthcare industry, including customer behavior and market trends.Proven experience in developing and executing successful marketing strategies, preferably in pharmaceutical or related industries.Deep knowledge of digital marketing channels and strategies, including social media, content marketing, and email marketing.Excellent analytical skills with the ability to interpret data and make data-driven decisions.Strong project management skills and ability to work effectively in a cross-functional team environment.Excellent communication and presentation skills.Familiarity with compliance and regulatory guidelines in the healthcare industry, especially with Direct-to-Consumer Marketing.Familiarity with the agile marketing process.

　　NOTICEFORINTERNALAPPLICANTS

　　In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

　　If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

　　Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

　　Current Employees apply HERE

　　Current Contingent Workers apply HERE

　　US and Puerto Rico Residents Only:

　　Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

　　We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

　　EEOC Know Your Rights

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　　Pay Transparency Nondiscrimination

　　We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

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　　U.S. Hybrid Work Model

　　Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

　　Search Firm Representatives Please Read Carefully

　　Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

　　Employee Status:

　　Regular

　　Relocation:

　　Domestic

　　VISA Sponsorship:

　　No

　　Travel Requirements:

　　10%

　　Flexible Work Arrangements:

　　Hybrid

　　Shift:

　　1st - Day

　　Valid Driving License:

　　No

　　Hazardous Material(s):

　　N/A

　　Requisition ID:R271615