Company Description
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients. To help with this, we’re looking for an outstanding Associate Director—someone who can lead strategic client growth, provide innovative data-driven solutions to marketing challenges, and motivate internal teams to bring marketing ideas to life. Sound like you?
Job Description
As an Associate Director, you’ll guide teams in driving strategic data-driven growth. You’ll work to surpass client goals through brand campaigns, acquisition campaigns, site optimization, and/or online testing strategy.
Day-to-day, your role includes:
• Acting as a key partner for the client and internal teams by implementing conceptual data frameworks and developing effective marketing and measurement strategies
• Expanding and establishing client work, including building recommended approaches
• Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
• Developing hypotheses for learning and testing to support customer journey and segmentation
• Managing efficient execution of projects, including the implementation of best practices
• Building a collaborative team environment, including participation in department-wide training efforts and fostering employee career growth
Qualifications
We’re looking for strong, impactful work experience, which typically includes:
• 7-9 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Experience supporting CRM or Loyalty initiatives, including systems, strategy, and measurement
• Pharma, Health, Medicine, and Global market experience a plus
• Strong client relationship and communication skills, with experience managing multiple projects across teams
• Experience managing a team
• Strong analytical, critical thinking, and problem solving skills
• Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
• Knowledge of digital data technologies (CDPs, Snowflake, Dataiku, Tableau, Adobe Suite, SalesForce Service Cloud, digital pixel tracking, site tagging, etc.)
• A four-year college degree; advanced degree is a plus
• Passion for online advertising and emerging trends in the digital landscape
• The ability to thrive in a fast-paced and deadline-driven environment
Additional Information