Company Description

　　We are the connected marketing agency, a full-service agency with modern creative & media, data, and technology services all under one roof.

　　We are connected in the way we think and the way we work. At the heart of our company are great people that we call Unicorns. Our Unicorns are open, bold, and curious and love to solve complex problems for clients in unique ways.

　　Strategy at Digitas is a multi-disciplinary team of Creative, Social, Experience and Connections Strategy experts, unified by a shared ambition to inspire ideas that move people. To further accelerate this ambition, we are looking for an outstanding Associate Director, Connections Strategy (CRM) – someone who champions a modern approach to connected brand experiences powered by data; who understands consumer behavior and context, and architects and orchestrates strategic communications to define how pharmaceutical brands connect to people in a digital world.

　　Sound like you? Read on.

　　Job Description

　　As Associate Director, Connections Strategy focusing on CRM, your marketing, martech, data and CRM channel expertise will be essential to supporting and inspiring strategic direction for client engagements in the pharmaceutical industry.

　　Demonstrating an intimate understanding of how consumers interact with addressable channels and technology, you’ll focus on effectively solving clients' business challenges and inspiring connected and customer centric experiences through an orchestrated system of owned and addressable touchpoints powered by macro and micro insights.

　　Day-to-day, your role will include:

　　Analyzing and illuminating how consumers interact with CRM communications through research and rigorous data analysis of performance data and segmentation insights

　　Mapping consumer experience/CRM journeys to identify high-impact moments for brands to connect, build loyalty and increase lifetime value

　　Partnering with analytics teams to guide the activation of data-driven segmentation insights and ideate contact strategies that a brand needs to provide to influence audiences

　　Identifying opportunities to leverage 1P & 3P data and marketing technology stack to improve CRM strategies and tactics

　　Briefing creative teams on customer centric CRM experiences

　　Assessing CRM maturity and opportunities for improving lifetime value

　　Designing orchestrated systems of brand communications, partnering with integrated marketing and creative teams to bring customer-centric experiences to life

　　Bring best practices to clients in integrated marketing communications across addressable channels like email, sms, web, direct mail and media

　　Building trusted client relationships, keeping them apprised of competitive activity, cultural shifts and consumer trends

　　Forming collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

　　Maintaining and evolving Connections team artifacts, demonstrating a consistent and repeatable approach to Connections Strategy outputs

　　Qualifications

　　This exciting and important role requires strong work experience (7-9 years; min 4-year college degree), including a track record of impactful work and professional ingenuity – which means you are :

　　A digitally-savvy marketer with a depth of knowledge in digital strategy and/or multi-channel planning, and an unstoppable drive to bring the best work to life

　　A knowledgeable CRM practitioner who understands how data and technology enable personalization at scale

　　Experience with CRM platforms such as Adobe or Salesforce Marketing Cloud

　　Time spent developing and implementing strategies specifically in owned and addressable channels such as email, SMS, app, website, direct mail and media

　　A strong analytical thinker with exceptional research dexterity and a creative approach to data exploration

　　A trend-watcher who is forever curious about digital behavior and cultural shifts, with a talent for translating opportunities into smart, persuasive points of view

　　An engaging storyteller who brings a presentation to life in an articulate, straightforward and compelling way

　　Superior relationship skills able to work with cross-functional teams and has a service-oriented mindset

　　An up-and-coming leader and team manager with a demonstrated ability to coach and develop talent, inspire and drive change and rally varied groups to collaborate effectively

　　An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change

　　Experience in pharmaceutical marketing

　　Got what it takes? We’d love to hear from you.

　　#LI-Hybrid

　　Additional Information

　　“Compensation Range: $98,500 - $154,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.” If your requirements fall outside of this range, you are still welcome to apply. The Company anticipates the application window for this job posting will end 01/29/2024.

　　Digitas is an equal opportunity employer.