Associate Director, AnalyticsLocation: United States

　　Office: New York

　　Agency: UM - United States

　　Ref#: 4792

　　Business Overview

　　UM is a global media agency committed to Futureproofing our clients' businesses. We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.

　　At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:

　　Fearless: We bring our authentic selves to work and put our whole selves into the work

　　Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do

　　Relentless: We're unwavering in our pursuit of the right solution, eager to reimagine what's possible

　　Unified: We band together to accomplish what we could not otherwise do alone

　　Masterful: We're constantly growing in our craft, setting new standards for our industry and our world

　　We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It's 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM.

　　Position Overview

　　At UM, Analytics & Research works as a team, uniquely capable of delivering a smartly blended solution by tapping a broad set of analytical skills. This position will create, innovate, and oversee the analytics process. The Associate Director will oversee data collection and processing and be accountable for all of the work of the team. They will be responsible for leading conversations with the clients and creating compelling stories and recommendations from the data. This role requires leadership of cross functional teams to create unified and strategically sound client communications in addition to participation in broader data and research initiatives, writing POVs and evaluating 3rd party providers. This position is also responsible for career development for Analysts, Sr. Analysts and Managers. This opportunity will grow your career in Analytics & Research and provide a platform to partner with the world's leading consumer brands.

　　Responsibilities

　　Maximize individualgrowth and productivity Oversight of Analysts, Sr. Analysts and Managers including creating growth plans, identifying training opportunities and conducting performance evaluations Balance team workload managing capacity, upcoming projects and time/bandwidth available Communicate priorities of work, manage urgent requests and push back as needed based on team capacity Participate in UM activities and projects beyond specific account needs Maintain inter-discipline relationships with planning, ad operations, strategy, research and advanced analytics to improve our overall agency product Troubleshoot and resolve issues and work with all teams involved to ensure efficiency Lead internal agency partners to understand client's media strategy, design measurement approaches for cross-channel campaigns, work with internal and external partners to implement, track progress in-flight, lead reporting of performance to client. Create holistic analyses incorporating different campaigns and data sources that move beyond an explanation of 'what happened' to 'what is important,' 'why it happened' and 'what should be done' to help inform future strategy. Regularly present measurement and findings to internal stakeholders and clients on areas such as ad performance and consumer targeting Generate thoughtful and fully supported insights to illustrate a larger story surrounding media metrics and data trends Employ compelling storytelling to create reports and presentations for internal and external stakeholders Evaluate the effectiveness and performance of paid campaign advertising Lead the creation and communication of KPIs, research studies and measurement plans Oversee the application of syndicated and proprietary research mathematics, statistics, or marketing/advertising. Required Skills and Experience

　　4+ years of experience in data reporting, analytics or ad research Expertise around brand, advertising and media fields Ability to connect and identify the relationships between disparate datasets and their impact on key business outcomes Understanding of how to evaluate, resolve issues and when to escalate Understanding of measurement resources across media planning and placement Understanding of data operating models, key media metrics, KPIs and industry standard data sources including databases, DCM and Google Analytics Understanding of current state-of-the-industry norms, tools and innovations Inductive and deductive reasoning skills Understanding of research fundamentals such as sample sizes, methodology and respondent weighting Ability to communicate succinctly and professionally to client and agency stakeholders Ability to create analytics presentations that are logically bulletproof and tell compelling storiesSolid understanding of visualization tools, SQL, Python, Google Analytics and Campaign Manager (DCM) Strong working knowledge of the following: Excel (pivot tables, vlookup), Tableau back end (connecting multiple data feeds), Tableau front end (calculated fields, dynamic fields), Tableau data viz (formatting, layout), PPT, data table layout, chart formatting for timeseries, GooglingUM does not require candidates to have a college degreeDesired Skills and Experience

　　Experience in media research/analytics within an agency Advanced understanding of research methodology, statistics, and math Demonstrated experience with regular client interaction/presentations Knowledge of a SQL based database management languageAdTech (ad servers, DSP, SSP), MarTech (Salesforce, Adobe), Database (AWS, SQL Server, Snowflake) We See You At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.

　　We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.

　　We See You at IPG Mediabrands.

　　Wage and BenefitsWe offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

　　We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

　　The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee's/applicant's skill set, level of experience, and qualifications.

　　Employment Transparency

　　Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

　　The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.

　　For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email .

　　About IPG Mediabrands

　　IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world's most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at .

　　Salary Range

　　$110,000-$140,000 USD

　　It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law.

　　Minimum Salary: 110000.00Maximum Salary: 140000.00Salary Unit: Yearly