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　　Responsibilities::: {#win0divHRSSCHWRKDESCR100grp$2}::: {#win0divHRSSCHPSTDSCDESCRLONG$2}[Department Summary[Under the direction of the AVP for Enrollment the Associate Director is responsible for daily operations of the college's CRM (Slate) including daily, weekly, and monthly reporting of enrollment information, report building, set-up, operations, maintenance and all outbound admissions communications (email, text, bulk mailing, etc.). This position is responsible for developing and coordinating comprehensive communication strategies and initiatives for Enrollment Management. This position develops, writes, edits, and coordinates complex original and ongoing content campaigns for use in Slate Customer Relationship Management (CRM) email, text, web, and print communications to promote and/or inform target audiences regarding Enrollment at VSU to meet enrollment goals. The position also works with outside vendors to ensure all admissions communications are effective and timely. The Associate Director is part of the Admissions Leadership team and allocates work to staff that continuously improves technology and communication to enhance the student journey. This position is expected to keep abreast of best practices in enrollment communication and enrollment management practices.

　　[This position may be up to 95% remote with the expectation of visiting campus for recruitment events, training staff, and other meetings that require in person activities.

　　[Typical Allocation of Duties

　　Direct day-to-day operations - 30%Assist in directing the day-to-day operations of the department or unit.

　　Oversee and monitor - 15%Oversee and monitor departmental or unit initiatives, programs, and events.

　　Manage activities - 15%Manage various activities for a specific department, unit, or function. Participate in the provision of professional services as required.

　　Supervise employees - 15%Supervise and coordinate the selection, training, and development of employees.

　　Represent the department - 10%Represent the department at meetings, functions, or other activities.

　　Assist with the budget - 10%Provide assistance with budget development and monitoring.

　　Assume duties - 5%Assume the duties of the Chief Officer or Director in their absence.

　　[Supervisor Expectations]{arial=""}]{arial=""}]{arial=""}]{arial=""}]{arial=""}

　　Create and manage email campaigns for prospects, inquires, applicants, and admits for segmented populations.

　　Create and manage event campaigns: Email and print communications driving students to events, tracking of event registration and attendance

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　　Implement strategies and tactics to achieve enrollment goals

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　　Oversee end-to-end execution of recruitment and enrollment campaigns, ensuring they are delivered on time, within budget, and in alignment with the university's brand guidelines

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