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Associate Brand Manager, JBBDCo. Whiskey Innovation
Associate Brand Manager, JBBDCo. Whiskey Innovation-March 2024
New York
Mar 29, 2026
About Associate Brand Manager, JBBDCo. Whiskey Innovation

  Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and every day.

  The following position is open in New York, United States .

  What makes this a great opportunity?

   Beam Suntory is Crafting the Spirits that Stir the World. Rooted in two centuries of family heritage, Beam Suntory has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Beam Suntory is a place where you can come Unleash your Spirit by making an impact each and everyday

  The alc/bev industry is an exci ti ng, dynamic, and fast-paced business. Beam Suntory is a top player in the spirits business and focused on becoming the leader in American whiskey via our incredible brands with Innovation at its forefront. In this role, the Associate Brand Manager, JBBDCo. Whiskey Innovation will contribute to long-term strategic brand planning and work on an exci ti ng, priority category; setting and implementing brand strategies in conjunc ti on with cross-func ti onals (R& D, Finance, Consumer Insights, etc.), and partnering with sales to ensure execu ti on of strategies and tactics. You will serve as a brand steward in developing plans for the Small Batch American Whiskey Innovation strategies & pipelines for brands such as Knob Creek, Little Book, Old Overholt, Distiller's Share & Clermont Steep.

  Role Responsibilities

  Work with the Senior Brand Manager & brands teams to help define the JBBDCo Small Batch American Whiskey innovation portfolio strategy for brands such as Knob Creek, Little Book, Old Overholt, Distiller's Share & Clermont Steep both short term (up to 3 years) and long term (3-10 years). Assist in building and executing short & long term Innovation pipelines for brands such as Knob Creek, Little Book, Old Overholt, Distiller's Share & Clermont Steep within the JBBDC portfolio, in accordance with the brand strategies. Assist in the building of the pipeline for the Barreled & Boxed DTC initiative. Serve as key point of contact in liaising & working with maturing inventory team (MIT) and 8th Generation Master Distiller, Freddie Noe, to develop ideas that allow commercialization of liquid assets for Beam Suntory. Manage/lead product portfolio innovation pipeline development for but not exclusively - Knob Creek Blending Room Series, Knob Creek BouRye lines, Little Book Chapters & Little Book The Infinite. Manage agency and cross functional leader relationships to deliver cohesive message and product innovations across portfolio of brands.

  ROLE REQUIREMENTS

  Strong strategic marketing skills with ability to create compelling brand propositions Advanced influencing skills given high degree of multi-function interactions Ability to drive decisions within a fast-paced and often ambiguous environment Strong bias for action as an individual and as a team leader Strong entrepreneurial mindset

  Competencies / Key Skills

  Manage a broad variety of projects including planning and prioritizing resources to execute agreed upon timelines & timelines Manage a diverse cross functional, multi-market team to deliver projects efficiently and effectively, from initial ideation, through concept development, liquid and packaging design, to commercialization in market Work closely with key marketing and consumer insights partners to inspire and facilitate development of products that target emerging and unmet consumer needs Partner with consumer insights team to develop optimum consumer tools and methodology specific to each innovation project, providing valuable input into screeners, questionnaires, and action standards. Direct and influence MIT, R& D product and packaging teams to develop excellence in taste delivery and pack presentation Monitor consumer trends in needs, occasions, flavors and drink experiences, and recommend activities and projects to secure a position of leadership within the whiskey category. Identify and implement best practices within innovation, to develop even better ideas and a more efficient development cycle

  QUALIFICATIONS

  3 years consumer brand marketing experience, alc/bev experience preferred Experience with development and commercialization of new innovations MBA preferred Travel 5 - 20 % mainly domestic but some international travel may be required Proven ability to execute flawlessly on brand/marketing projects that align with overall Brand strategy Ability to perform structured analysis of complex data as it relates to Brand direction; Strong business acumen, with proven experience in financial analysis Flawless communication skills in writing, meetings and presentations Experience identifying and applying consumer insights to new products development Resourceful, with a problem-solving attitude and willingness to think creatively to reach resolutions Collaborative and able to build bridges across cross-functional teams and geographies Active listening skills; ability to listen for feedback, and validate and address concerns

  At Beam Suntory, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Beam Suntory is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.

  Nearest Major Market: Manhattan

  Nearest Secondary Market: New York City

  Equal Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

  Minimum Salary: 0.00Maximum Salary: 0.00Salary Unit: Yearly

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