Assistant Vice President, Marketing and Digital Experience Bookmark this Posting | Print Preview | Apply for this Job

　　Posting Details

　　Position Information

　　About MSM

　　Morehouse School of Medicine ( MSM ) is a place of distinction, serving as the nation’s leading academic medical center for vulnerable populations. It’s also a place for passionate individuals looking to join a dedicated community working today to help prepare tomorrow’s leaders.

　　We exist to:

　　• Improve the health and well-being of individuals and communities;

　　• Increase the diversity of the health professional and scientific workforce;

　　• Address primary health care through programs in education, research and service;

　　With emphasis on people of color and the under-served urban and rural populations in Georgia, the nation and the world.

　　At Morehouse School of Medicine, we’re leading the creation and advancement of health equity. You will find a fulfilling career at MSM !

　　Posting Number NONAC3056

　　Job Title Assistant Vice President, Marketing and Digital Experience

　　Position Title Assistant Vice President, Marketing and Digital Experience

　　Position Type Non-Faculty

　　Number of vacancies 1

　　Salary

　　Department Marketing and Communications

　　Position Summary

　　Reporting to the Chief Marketing and Communications Officer, the Assistant Vice President, Marketing and Digital Experience, develops and actualizes service line and institutional marketing communications strategies, ensuring consistency with the system’s mission, vision and goals. Works in partnership with the Vice President and Senior Directors of Corporate Communications and develops, implements and evaluates strategic marketing plans for system-wide service lines and global initiatives.

　　Manages daily activities of Marketing and Communications Managers.

　　Establishes best practice standards for the development of marketing and communications plans and programs.

　　Works with Senior Director, Corporate Communications to ensure that all plans are integrated, targeted, and creative.

　　Develops and implements marketing and communications plans that have effective tactics, realistic budgets and measurable objectives. Incorporates quality measurements to track effectiveness and improvement efficiency. Responds to indicators as necessary.

　　Develops and implements marketing and communications strategies that support the business and growth plans for assigned service lines. Ensures strategies consistently support organizational brand.

　　Provides strategic marketing and communications advice and direction, acting as a consultant to their team and to clinical and administrative leaders.

　　Represents department at all major operations and service line meetings.

　　Works collaboratively to identify and analyze data from multiple sources to target marketing strategies and track results. Demonstrates understanding of needs and motivators for specific audiences and demographics (consumers, physicians, internal, etc.).

　　Personally manages at least one service line.

　　Effectively negotiates vendor contracts as needed.

　　Ensures senior leadership are apprised of current issues and events in an ongoing, timely and appropriate manner.

　　Ensures that all projects support goals and objectives of the institution.

　　Attends workshops, training and seminars as appropriate.

　　Maintains appropriate professional conduct and appearance

　　Adheres to company policies regarding confidentiality.

　　Minimum Qualifications

　　Bachelor’s degree, preferably in Marketing, Communications, Journalism, Public Relations or related field.

　　Minimum 7 years of experience in communications, public relations and/or marketing in a healthcare and/or academic setting preferred.

　　Demonstrated leadership, management, facilitation and networking skills. Ability to make prompt and effective decisions.

　　Superior verbal and written communication skills. Communicates clearly to express thoughts and ideas.

　　Demonstrated project management skills.

　　Ability to work independently and as a member of a team, taking initiative and meeting objectives and deadlines.

　　Ability to effectively coordinate personal job duties, with the duties of others and adapt in a high-change environment.

　　Highly developed problem-solving skills and a proven capacity to be proactive.

　　Experience overseeing large-scale campaigns and projects, including advertising and digital campaigns, in a fast-paced environment.

　　Preferred Qualifications

　　At least 3 years spent in a leadership role.

　　Strong understanding of healthcare and academic fields.

　　CRM experience.

　　SEO optimization and paid search.

　　Working knowledge of project management software.

　　Knowledge of AP style.

　　Experience managing a marketing and digital team.

　　Closing Date

　　Open Until Filled Yes

　　Special Instructions to Applicants

　　Quick Link https://careers.msm.edu/postings/17861

　　EEO Statement Summary

　　Morehouse School of Medicine is an equal opportunity/equal access/affirmative action employer fully committed to achieving a diverse workforce and complies with all Federal and Georgia State laws, regulations, and executive orders regarding non-discrimination and affirmative action. Morehouse School of Medicine does not discriminate on the basis of race, age, color, religion, national origin or ancestry, sex, gender, disability, veteran status, genetic information, sexual orientation, or gender identity or expression.

　　Job Duties

　　Pre-Employment/Employment Requirements

　　All offers of employment are contingent upon successful completion of all pre-employment screenings.

　　Immunization

　　Immunization Requirements

　　It is MSM’s Immunization policy that all Prospective Employees are required to provide proof that they are vaccinated against COVID -19 prior to commencement of employment. If employment will commence during Flu Season, MSM requires all individuals to provide proof that they are vaccinated against Seasonal Influenza for the current Flu Season, unless granted an exemption. Failure to provide proof of vaccination for any required vaccines or obtain an exemption from MSM will result in rescission of a candidate’s offer of employment or disciplinary action up to and including termination.

　　Posting Specific Questions

　　Required fields are indicated with an asterisk (*).

　　Do you have a minimum of 7 years of experience in communications, public relations and/or marketing in a healthcare and/or academic setting? (Open Ended Question)Do you have CRM experience?

　　(Open Ended Question)

　　Do you have experience managing a marketing and digital team? (Open Ended Question)

　　Applicant Documents

　　Required Documents

　　Curriculum Vitae or Resume

　　Optional Documents

　　Cover Letter