Assistant Retail Marketing Manager, La Mer
Brand: La Mer
Description
What You Will Achieve
· Support in developing and executing the retail marketing plan through retail events and customer events, promotional programs and gifting offerings, based on marketing and retailers’ calendar to drive for maximum business opportunities
· Map out quarterly and monthly sales building blocks based on the marketing promotion programs and channels to engage sales team to achieve the sales target
· Collaborate with trade partners and plan for the support to retailers’ key events to drive sales and to build trial.
· Monitor the on-going promotion effectiveness and refine promotion mechanism in a timely manner.
· Plan the monthly by-door promotional support to fit for the retail marketing plan and programs to tie with the budget plan.
· Support the instore visual merchandising planning and execution to tie with the marketing campaign and key programs.
· Co-create effective campaigns in partnership with consumer engagement team to support new product launches and core re-promotes and drive the sales target
· Be in charge of new product forecast/ GWP and sample forecast and usage plan, together with marketing collaterals ordering in cooperation with demand planning team to ensure a seamless supply of sellable and non-sellable
· Ensure the development of price ladders, new product opportunities and promotions are in alignment with brand direction and strategy
Qualifications
What You Will Need
· Bachelor’s Degree with a focus in Marketing, Business or equivalent
· Minimum of 5 years retail marketing experience from MNC, preferably in Beauty/ Luxury Retail/ FMCG fields
· Demonstrated track record of brand business building, collaboration and leadership and solid experience on market data analysis is required
· Pleasant, pro-active and a passion for excellence
· Good business sense, logical mind-set and willing to take up new challenges
· Strong co-ordination and interpersonal skills; creative and attention to details
· Exceptional presentation, leadership and interpersonal skills
· Excellent command of spoken and written English, Chinese and Mandarin
Job: Marketing
Primary Location: Asia Pacific-CN-91-Yau Tsim Mong
Job Type: Standard
Schedule: Full-time
Job Number: 2319641