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Area Manager Modern Trade
Area Manager Modern Trade-November 2024
Lahore
Nov 2, 2025
About Area Manager Modern Trade

   POSITION TITLE : Area Manager Modern Trade

   LOCATION : Lahore

   MAIN JOB PURPOSE:

  The objective of this role is to lead field relations with key accounts a nd partner effectively with Assistant Key Account Managers to ensure effective and efficient distribution operations to deliver sales KPIs / targets across accounts.

   JOB SUMMARY : Develop plans and strategies for Volume delivery and sustainable growth in the area; Daily/weekly monitoring of business performance; Increase numeric and weighted distribution of U nilever Brands and SKUs; Achieve Intelligent Quantum and Field Capability Score KPI's on monthly basis; Stock management and ensure secondary CCFOT as per given targets; Ensure quality of sales and distribution; Ensure implementation of all new Initiatives and category specific plans; Increase direct coverage versus relevant universe; Achievement of perfect store and all visibility initiatives KPIs; Ensure customer's required finances and Profitability (ROI); Training and development of Territory Managers; Resource allocation; Optimize utilization of IT tools; Implementation of customized distribution models as per need basis; Territory and outlet management; Implementation of Joint business plan and regular reviews to ensure compliance;

  Feedback and suggestion on competitor activities; Ensure best practices of warehousing and FIFO at both distributor and trade; Follow and ensure audit guidelines by U nilever ; Ensures that distributor operations and processes are safe and are guided by U nilever safety policies and principles. KEY REQUIREMENTS : Education: Bachelor's Degree Required, MBA preferred 2 - 4 Years of Sales Experience Analytical Skill Strategic Management Strong Leadership skills Negotiation Skills Decision Making Team Alignment Building Superior Talent NOTE:

  Please apply online and add your most up to date resume . Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application.

  Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bring ing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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