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Admissions Director (Inst) (C)
Admissions Director (Inst) (C)-February 2024
River Falls
Feb 28, 2026
About Admissions Director (Inst) (C)

  Admissions Director (Inst) (C)

  Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening. To apply for the position, please click the Apply for this Job link/button.

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  Please see Special Instructions for more details.

  Applicants are required to apply online. UWRF will not consider paper, emailed or faxed applications. Applicants are required to provide:

  Resume

  Letter of interest specifying qualifications and experience (cover letter)

  Names, addresses, telephone numbers and email addresses of at least three references who can specifically comment upon your experience and professional preparation (references)

  Inquiries should be addressed to:

  Kellen Wells-Mangold

  Search Chair

  [email protected]

  Deadline to Apply: Initial review of applications will begin upon receipt. For full consideration, applicants should submit all required materials by January 21, 2024.

  UW-River Falls does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources at 715-425-4941.

  View our excellent benefits at:

  https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf

  Posting Details

  Position Information

  UW - System Position Title Admissions Director (Inst) (C)

  Business Title Director of Admissions

  Major Department Code Student Affairs & Strategic Enrollment (J031000)

  Appointment Type Limited

  FLSA Status Exempt

  FTE (Percentage of Appointment) 100

  Typical Working Schedule

  Typical hours are 7:45am-4:30pm, Monday through Friday, with occasional evenings and weekends

  Hybrid or On Campus

  Position Summary

  The Director of Admissions is responsible for providing visionary leadership in reaching enrollment goals for the University of Wisconsin-River Falls. The Director will manage all activities related to recruitment, admissions, and enrollment of new students at the University. The individual in this role will be expected to collaborate with other departments and the campus community to support the overall mission and Strategic Plan of the University and ensure compliance with its policies and to achieve its enrollment goals. The Director will be responsible for fostering and building strong relationships internally and externally that will inform overall recruitment, admissions, and enrollment strategies. The Director oversees an Admissions department that includes teams dedicated to recruitment, communication, operations, and orientation. This position reports to the Vice Chancellor for Student Affairs and Strategic Enrollment.

  Responsibilities

  Provide strategic leadership for admissions, recruitment, and outreach (30%)

  Advise university leadership on admissions, recruitment, and outreach strategies.

  Serve as liaison for the admission unit to align academic program admission with university enrollment efforts.

  Direct admissions strategic planning initiatives and establish recruitment and enrollment goals.

  Develop and implement institutional admissions/recruitment plans, strategies, and activities for new first year students, transfer students, and international students, in concert with various campus units.

  Develop innovative recruiting strategies for new prospective students, to re-engage students who have stopped out, and students historically underserved by higher education.

  Collaborate with graduate programs to support recruitment and admissions for prospective graduate students, as appropriate.

  Work closely with University Communications and Marketing to develop and implement marketing strategies including print and digital content; communication flows and plans for inquiries, applicants, parents and supporters, and external stakeholders; and leveraging tools such as the website and CRM portal.

  Review annually admission materials such as acceptance packets and materials to ensure compliance, as well as appropriate communications and publications.

  Work across departments to ensure prospective students have the information they need in a timely way to decide surrounding attendance at the University.

  Work in collaboration with colleagues in Student Affairs and Strategic Enrollment and Academic Affairs to ensure a seamless transition from admission to enrollment.

  Maintain communication with the campus community and active relationships with relevant University and Universities of Wisconsin committees.

  Serve on the Administrative Cabinet and the Student Affairs and Strategic Enrollment Leadership Team.

  Serve on committees and working groups related to strategic enrollment planning ( SEP ) including the SEP Council, SEP Steering Committee, and assigned working group.

  Serve on the Strategic Plan Implementation Team.

  Provide day-to-day leadership and budget oversight for the Admissions department (25%)

  Develop and monitor the effectiveness of admissions operating policies and procedures to comply with regulations, institutional policies, and unit objectives

  Provide leadership and mentoring to the admissions team that will recruit and assist students with the enrollment process.

  Assist teams to solve problems, to focus their efforts on high-yielding activities.

  Support the recruitment team with the various departments they collaborate with on campus.

  Exercise supervisory authority, including hiring, transferring, suspending, promoting, managing conduct and performance, discharging, assigning, rewarding, disciplining, and/or approving hours worked.

  Prepare and maintain the departmental budget.

  Leverage technology and data to inform the institution’s approach to recruitment and outreach (15%)

  Oversee the utilization of a customer relationship management ( CRM ) system that customizes and tracks enrollment data, personalizes communications for a diverse prospect pool, and generates reports to drive enrollment strategies.

  Monitor state-wide, national, and international education and enrollment trends and best practices for the recruitment and enrollment of both traditional and post-traditional students.

  Oversee the development and monitoring of data reports to enhance recruitment strategies, yield management, forecasting, and operational effectiveness.

  Pull, analyze, evaluate, and make suggestions on data for applications, enrollment conversions, and trends on a frequent basis.

  Ensure accuracy and timely collection of data to measure the effectiveness of admissions, recruitment, and outreach, such as events, campus visits, inquiries, and enrollment funnel activities.

  Work in collaboration with the Vice Chancellor to create presentations and reports related to recruitment, admissions, and enrollment.

  Develop and maintain relationships with internal and external partners (15%)

  Serve as the University liaison to internal and external stakeholder groups providing admission information and representing the admissions interests of the institution.

  Develop, implement, and execute a comprehensive communication and outreach strategy to high school counselors, community and technical college partners, and other external constituencies.

  Collaborate with internal stakeholders, outside of the Admissions department, to plan and organize outreach and recruitment events on and off campus that coordinate with existing Admissions strategies and events.

  Develop and maintain relationships with local schools, businesses, and community organizations to promote the benefits, educational opportunities, campus resources and events, and scholarship opportunities at the University.

  Support efforts of pre-college pathway activities for the purpose of building the enrollment funnel. These activities and programs include but are not limited to youth camps, large campus group visits, and high school dual enrollment activities.

  Provide oversight for new student orientation and connection to first year experience (10%)

  Oversee the development and implementation of the new student orientation program.

  Identify and incorporate orientation program components that support traditional students, post-traditional students, transfer students, and parents/supporters.

  Engage campus stakeholders in new student registration, orientation, and transition programming.

  Evaluate the new student orientation program and make improvements based on these data and feedback.

  Collaborate with student success, first year experience, and academic affairs to ensure a seamless transition from registration, new student orientation, and into first semester of courses.

  Participate in other duties as assigned (5%)

  Serve on various university-wide and system-wide committees.

  Identify and engage in professional development opportunities.

  Engage in other projects and initiatives as requested.

  Knowledge Skills and Abilities

  Qualifications (Required):

  Bachelor’s Degree and at least 5 years of experience in higher education or related field

  Five years experience in admissions counseling, advising, recruitment, or related experience in higher education

  Evidence of strong leadership skills, with the ability to develop, motivate, and supervise staff

  Skilled communicator with success in developing and maintaining strong interpersonal relationships

  Effective in developing and implementing recruitment and enrollment strategies

  Commitment to developing an inclusive, highly collaborative work environment among faculty, staff, and students

  Qualifications (Preferred):

  Earned Master’s Degree

  At least 5 years of progressive admissions or recruitment experience

  Organization and attention to detail, with a demonstrated ability to work independently, manage multiple priorities, and meet project deadlines

  A hands-on leader with a strong data-informed approach to enrollment and experience with continuous quality improvement

  Experience with developing and implementing recruitment and enrollment strategies for multiple student markets including undergraduate students, international students, graduate students, transfer students, and post-traditional students

  Experience with budget management

  Ability to clearly explain university policies, admissions, and transfer procedures

  Ability to exercise solid professional judgment and maintain confidentiality

  Systemic thinker with the ability to create effective processes and procedures for the University

  Knowledge of current technology and Customer Relationship Management ( CRM ) tools, and a willingness to learn and adapt to new and changing technology in enrollment management

  Posting Detail Information

  Posting Number AAF00901

  Number of Vacancies 1

  Desired Start Date

  Position End Date (if temporary)

  Open Date 12/13/2023

  Closing Date

  Applicant Review Date 01/22/2024

  Open Until Filled Yes

  Special Instructions to Applicants

  Applicants are required to apply online. UWRF will not consider paper, emailed or faxed applications. Applicants are required to provide:

  Resume

  Letter of interest specifying qualifications and experience (cover letter)

  Names, addresses, telephone numbers and email addresses of at least three references who can specifically comment upon your experience and professional preparation (references)

  Inquiries should be addressed to:

  Kellen Wells-Mangold

  Search Chair

  [email protected]

  Deadline to Apply: Initial review of applications will begin upon receipt. For full consideration, applicants should submit all required materials by January 21, 2024.

  UW-River Falls does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources at 715-425-4941.

  View our excellent benefits at:

  https://www.wisconsin.edu/ohrwd/benefits/download/fasl.pdf

  Legal Notices

  EEO/AA Statement

  UW-River Falls is an equal opportunity, affirmative action employer subject to all state and federal regulations pertaining to non-discrimination based upon sex, gender identity or expression, sexual orientation, race, color, national origin, religion, disability, marital status, age, arrest and/or conviction record, veteran or military status. All persons, especially women, minorities, veterans, and persons with disabilities are encouraged to apply.

  Employment is subject to federal laws that require verification of your identity and legal right to work in the United States as required by the Immigration Reform and Control Act.

  Confidentiality of Applicant Materials

  The University of Wisconsin System will not reveal the identities of applicants who request confidentiality in writing, except that the identity of the final candidates may be released. See Wis. Stat. sec. 19.36(7).

  Title IX Notice

  As required by Title IX and federal regulations, UW-River Falls does not discriminate on the basis of sex in its education programs or activities, including in admission and employment. Questions about the application of Title IX may be referred to UWRF’s Title IX Coordinator at [email protected]; the Department of Education’s Office for Civil Rights; or both. For more information, please see uwrf.edu/titleIX.

  Annual Security and Fire Safety Report (Clery Act)

  The Annual Security and Fire Safety Report, which includes statistics about reported crimes and information about campus security policies can be viewed at https://www.uwrf.edu/Police/Annual-Security-Report.cfm or call University Police at 715-425-3133 for a paper copy.

  Criminal Background Check and Reference Check Policy

  Employment will require a criminal background check. It will also require you, your most recent employer, and all previous UW System institution and State of Wisconsin agency employers from the past seven (7) years to answer questions regarding sexual violence and sexual harassment per UW System Administrative Policy 1275.

  Other Notices

  Supplemental Questions

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