Account Manager- Marketing Data & InsightsRequisition ID2023-47494CategoryMarketingOverviewDevelops and implements data-driven marketing strategies, leveraging insights to execute and optimize campaigns. This is a hybrid roleLocation:255 E Main StColumbus, Ohio 43215Why Nationwide Children's Hospital?The moment you walk through our doors, you feel it. When you meet our patient families, you believe it. And when you talk with anyone who works here, you want to be part of it. Welcome to Nationwide Children's Hospital, Where Passion Meets Purpose.Here, Diversity, Equity and Inclusion are integrated into our core values and practices. We are passionate about building, sustaining and evolving an inclusive and equitable environment. We are seeking individuals who live these values and want to share their experiences and efforts in support of our collective mission.We're 14,000 strong. And it takes every one of us to improve the lives of the kids we care for, and the kids around the world we'll never meet. Kids who live healthier, fuller lives because of the knowledge we share. We know it takes a Collaborative Culture to deliver on our promise to provide the very best, innovative care and to foster new discoveries, made possible by the most groundbreaking research. Anywhere.Ask anyone with a Nationwide Children's badge what they do for a living. They'll tell you it's More Than a Job. It's a calling. It's a chance to use and grow your talent to make an impact that truly matters. Because here, we exist simply to help children everywhere.Nationwide Children's Hospital. A Place to Be Proud.Responsibilities* Assists marketing and cross-functional teams with campaign planning and execution.* Monitors and reports on campaign performance, identifying and tracking key performance metrics to measure the success of marketing efforts. Makes recommendations for optimization and adjusts strategies as needed.* Collaborates with key stakeholders to compile, analyze, and interpret marketing data. Ensures data integrity, security, and accessibility.* Assists with the integration of Customer Relationship Management (CRM) systems. Troubleshoots and resolves technical issues.* Participates in market and brand research to identify target audiences and develop marketing strategies.* Stays up to date on industry trends and best practices to continuously improve marketing strategies.* Supports the data collection, submission, and analysis for the U.S. News and World Report's pediatric hospital survey.QualificationsEducation Requirement:Bachelor's Degree in relevant field or equivalent experience, required.Skills:* Strong technical skills related to CRM and automation campaigns.* Strong written and verbal communication.* Ability to meet deadlines while under pressure and rapidly changing priorities.Experience:* Eight years of marketing experience, required.* Experience overseeing complex projects and/or work groups, required.* Experience with digital ad campaigns, preferred.* Three years of healthcare experience, preferred.* Experience with digital marketing technology including ESPs, CMSs, social medial tools, SEM tools, web analytics, data visualization tools, strongly preferred. (Examples include, Salesforce Marketing Cloud, Google Ads, and Google Analytics)The above list of duties is intended to describe the general nature and level of work performed by individuals assigned to this classification. It is not to be construed as an exhaustive list of duties performed by the individual so classified, nor is it intended to limit or modify the right of any supervisor to assign, direct, and control the wo