HOW MIGHT YOU DEFY IMAGINATION?
If you feel like you’re part of something bigger, it’s because you are. At Amgen, our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world’s leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing, and delivering ever-better products that reach over 10 million patients worldwide. It’s time for a career you can be proud of.
US Media Senior Manager, Rare Disease & Oncology
Live
What you will do
Let’s do this. Let’s change the world! In this vital role you will be responsible for leading the planning and implementation of all media and media partnerships critical to commercial success of Amgen’s Oncology and Rare Disease brands. The media lead will support both consumer (DTC) and professionally-targeted (HCP) media investments. Critical to the role will be developing and evangelizing an in-depth understanding of the core targets, and extensive knowledge of the media landscape, both traditional and emerging.
The Senior Manager of Media will report into the Director, US Media of Oncology and Rare Disease Business Units and will partner heavily with internal and external cross-functional partners and be responsible for leading and managing our media agencies.
Responsibilities include:
Support the development and implementation of innovative, powerful multi-channel media plans, including strategic partnerships with critical media outlets.
Lead development of brand media briefs in partnership with brand teams.
Manage all elements of brand media plans, including leading the agency to develop a plan that meets agreed objectives, tracking weekly, monthly and quarterly critical metrics and ensuring delivery on budget.
Lead strategic development and realization of media partnerships, improving return on investment, value and performance.
Uncover insights to drive continuous optimization of media plans based on metrics, and ensure findings are shared and applied across brands.
Leadership of all media agencies to hold them accountable to the highest standards of performance.
Systematically develop and track metrics for media mix and media effectiveness, while linking to the KPIs and broader success metrics of the brand
Be the brand liaison and key support to corporate advocacy
Implement test and learns to support marketing innovation in media.
Enhance processes to improve the way we operate with our media agency and deliver reporting, financials, and best practices for the brands
Drive media training initiatives to help upskill within the organization.
Lead project management/transition initiatives on new media assignments
Win
What we expect of you
We are all different, yet we all use our unique contributions to serve patients. The media driven professional we seek is a candidate with these qualifications.
Basic Qualifications:
Doctorate degree and 2 years of marketing or media experience
Or
Master’s degree and 4 years of marketing or media experience
Or
Bachelor’s degree and 6 years of marketing or media experience
Or
Associate’s degree and 10 years of marketing or media experience
Or
High school diploma / GED and 12 years of marketing or media experience
Preferred Qualifications:
Experience with media targeting and segmentation, Multi-channel and Omni-Channel media plan development, media measurement and optimization, agency leadership.
Expertise in DTC media planning and deliveries for traditional/linear/TV as well as digital channels.
Experience designing and executing HCP-targeted media efforts, including NPP activation of target lists, Third Party Agreements (TPA) management, and omnichannel integration
Strong analytical skills with an ability to uncover insights from performance/measurement tracking to drive action that increases brand impact.
Strong ability in both leading cross-functional teams, and in being a member of a cross-functional team
Strong communication effectiveness: The ability to effectively engage, connect, and influence senior management and marketing organizations
Ability to translate and communicate complex information/strategies into simple and impactful executional media plans
Experience working within creative or media agencies
Experience working in Rare Disease, Oncology and/or therapeutic areas with small patient/customer audience sizes
Strong project management skills
Strong interpersonal skills
Experience working across multiple agencies and media channels
Thrive
What you can expect of us
As we work to develop treatments that take care of others, we also work to care for our teammates’ professional and personal growth and well-being.
Amgen offers a Total Rewards Plan comprising health and welfare plans for staff and eligible dependents, financial plans with opportunities to save towards retirement or other goals, work/life balance, and career development opportunities including:
Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts.
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
Stock-based long-term incentives
Award-winning time-off plans and bi-annual company-wide shutdowns
Flexible work models, including remote work arrangements, where possible
Apply now
for a career that defies imagination
Objects in your future are closer than they appear. Join us.
careers.amgen.com
Amgen is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.