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(Sr.) New Product Planning Manager
(Sr.) New Product Planning Manager-August 2024
Shanghai
Aug 8, 2025
ABOUT ABBVIE
AbbVie is a pharmaceutical company that discovers, develops, and markets both biopharmaceuticals and small molecule drugs.
10,000+ employees
Biotechnology, Healthcare
VIEW COMPANY PROFILE >>
About (Sr.) New Product Planning Manager

  Identify and recommend key issues to be addressed by research; then plan and recommend appropriate approach and study design to meet business objectives under manager’s guidance.

  Engage and supervise external marketing research suppliers to ensure timely and high quality project execution.

  Analyze and interpret research data, summarize results, and clearly and persuasively communicate findings, implications and recommendations verbally and in writing.

  Understand and apply industry secondary data sources to inform product performance and develop a holistic understanding of the disease, market and competitive environment.

  Integrate strong understanding of the therapeutic area and customers into research interpretations and recommendations.

  Monitor and manage marketing research projects within budget and identify opportunities for cost savings as appropriate.

  Ensure all marketing research activities are conducted in accordance with financial and ethical compliance guidelines.

  BA or BS degree required. MBA or MA preferred. Degree concentration in marketing research or marketing is a strong plus.

  Minimum 3 years relevant marketing research experience, with at least 2 years on the client side.

  Strong analytic and problem solving skills. Knowledge of basic statistics and statistical applications.

  Excellent interpersonal and communication skills (both verbal and written).

  AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

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