Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.

　　Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.

　　Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.

　　Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.

　　Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives

　　Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.

　　Forecast, monitor brand KPIs, manage budget and brand P&L (if applicable), track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.

　　Bachelor’s degree or equivalent

　　Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry

　　Ability to translate strategies into actionable and realistic marketing actions

　　Ability to lead, motivate and coordinate cross functional teams

　　Solid working knowledge of healthcare environment and evolving landscape

　　Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge

　　Solid knowledge on finance principles and processes

　　English language proficiency verbally and in writing (for all non-English speaking countries)

　　Preferred:• Marketing track record of success within FMCG, Media and/or Digital/IT industry• Sales track record of success within biotech/pharmaceutical or any other industry

　　AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community, and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.