Home
/
Advertising and Marketing
/
Snr Manager, Broadcasters & Publishers (Business Development - Sales)
Snr Manager, Broadcasters & Publishers (Business Development - Sales)-May 2024
Mumbai
May 5, 2025
ABOUT NIELSEN
We’re in tune with what the world is watching, buying, and everything in between. If you can think of it, we’re measuring it.
10,000+ employees
Client Services
VIEW COMPANY PROFILE >>
About Snr Manager, Broadcasters & Publishers (Business Development - Sales)

  At Nielsen, we believe that career growth is a partnership. You ultimately own, fuel and set the journey. By joining our team of nearly 14,000 associates, you will become part of a community that will help you to succeed. We champion you because when you succeed, we do too. Embark on a new initiative, explore a fresh approach, and take license to think big, so we can all continuously improve. We enable your best to power our future.

  ABOUT THE ROLE

  Responsible for managing the account for revenue and profit & loss of the Broadcasters & Publishers MSG at the country level, leading a team in new business development, client engagement for renewals, and developing sales strategies to ensure continuity of sales pipelines, as part of the global strategy towards building Nielsen ONE in the markets.

  Lead, direct, and evaluate direct report/s to align on overall business strategies and achieve sales goals at the country level.

  ROLE RESPONSIBILITIES

  New Business Development: Develop monthly/quarterly/annual sales plans to Identify growth opportunities with existing and new client groups and deliver agreed quarterly / annual sales targets through new business development;Partner and develop with the Marketing team an annual media plan that helps to promote Nielsen as a brand to drive a high number of sales leadsBuild internal relationships across business units and MSGs for support with identifying opportunities and converting the saleSales Strategies: Prepare and analyze weekly/monthly/quarterly/annual sales reports (SalesForce and others) to develop realistic and achievable sales pipelines and strategies to meet agreed sales targets;Support with developing and implementing competitive sales pricing and marketingDevelop and manage mid to long-term strategies that enhance existing client relationships and actively support client requirements across the industryDrive marketing, and roll-out strategy for new product introductions to the industryClient Engagement: Develop strong and trust-based relationships with clients and key stakeholders in the industryWork with the Nielsen teams to ensure they are deployed to maximum effect on the Nielsen accounts to drive retention and potential upselling opportunities;Develop a solid working understanding of Nielsen Audience Measurement solutions along with other relevant Nielsen products to offer clients a holistic set of insightsCreate and deliver clear, concise and compelling internal and external client presentations (proposals/solutions)Bring the different media solutions and teams together for one impactful Nielsen story for clientsCollaborate with regional/ global commercial, product and marketing teams to ensure the right portfolio is available to clients in the near and medium termIdentifying and managing mutually beneficial opportunities to partner with the clientProvide feedback to product and operational teams regarding service developments to meet your client's needsMonitor and encourage greater usage of Nielsen solutions in clientsLeadership: Manage and develop direct report/s to serve as a coach/mentor with an aim of developing future leadersDeliver financial results by driving and championing a client-centric sales mindset within the team;Breaking down internal silos to facilitate a cohesive, efficient and profitable business unit;Represent the Nielsen brand within the industry and external stakeholders at the country level;Part of the Broadcasters & Publishers MSG Regional Executive Team and be involved in decision-making regarding the successful running of our local business.

  QUALIFICATIONS & SKILLS

  Min 8-10 years or above of media experience, preferably in sales or marketing roles from the media or TV broadcasting industry, with sound knowledge and understanding of research, media, advertising and/or marketing in the India marketExposure and a strong network within the media, broadcasting and publishing industry are a MUSTDemonstrated experience in developing strategic sales plans, and executing them successfully at the country levelDemonstrated leadership credentials by leading a team to drive desired business results, while navigating difficult situations such as market challenges, cultural change, and business integrationExperience in the consultative selling process, including pre-call discovery and setting appointments, drafting proposals, presenting the solutions & closing the deal.Experience working successfully within a 'matrix-style environment is a plusExperienced in Salesforce tool and any Nielsen Audience Measurement products an added advantage.Equipped with a sales hunter mindset to drive new business development with the aim to achieve or exceed set sales targetsPossess a leadership style that promotes ongoing growth and development opportunities for the teamTeam player with the ability to inject positive energy and a can-do attitude to the team/s.Commercially astute - especially in proposing and negotiating solutionsStrategic thinking, analytical and logical reasoning skillsWell-organized with the ability to plan and prioritize;Resilient, persuasive and self-motivatedHigh-level accuracy and attention to detailProficient in Google Suite Applications - GMail, Google Doc, Google Slides, etc;Strong interpersonal skills with a collaborative mindset to work well with others;Good communication in English, both written and verbal.

  KEY PERFORMANCE INDICATORS

  Meet the revenue targetRenewal success rateNew business conversion rateAccuracy and accountability in weekly/monthly/quarterly sales reportingNo. of client engagement, meetings & presentations.#LI-LV1

Comments
Welcome to zdrecruit comments! Please keep conversations courteous and on-topic. To fosterproductive and respectful conversations, you may see comments from our Community Managers.
Sign up to post
Sort by
Show More Comments
SIMILAR JOBS
Senior Director of Product Management, B2B Customer Journey Management
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional di
Marketing Campaign Specialist, Principal Associate
Center 2 (19050), United States of America, McLean, Virginia Marketing Campaign Specialist, Principal Associate Capital One, a Fortune Magazine 100 Best Companies to Work For, is seeking an experienc
Senior Manager, Product Management
Position Summary... What you'll do... The Senior Product Manager - Technology Commercialization will be responsible for driving commercialization opportunities of technology assets including opportun
Lead Director Digital Product Adobe Personalized Content Ecosystem)
Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced
Business Development (Pursuit) Senior Manager - Audit Growth
Position Summary Are you a business development/marketing professional with a passion for leveraging data to uncover actionable insights? Do you thrive on coaching and motivating others to initiate a
Product Development - Connected Products, Platforms, and Services - Senior Manager
A career in Product Development and Manufacturing, within Operations Consulting, will provide you with the opportunity to help organizations uncover enterprise insights and drive business results usi
Growth Partnerships Manager - Vietnam
Responsibilities About Us TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York,
Japanese Business Network - Corporate Transfer Pricing Manager
A career in our Corporate Transfer Pricing practice, within Transfer Pricing services, will provide you with the opportunity to help our clients develop compliant, tax efficient structures that help
Analytics/CJA Business Consultant
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional di
Associate, Sector Marketing Services, Industry & Field Marketing Services
Career Level Requirement Experienced Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. O
Copyright 2023-2025 - www.zdrecruit.com All Rights Reserved