Description

　　As the Senior Marketing Operations Manager you will work within the Amazon Relay Marketing Team with a specific focus on supporting our network of 50,000 carriers specifically with Marketo email automation software. The Manager works with internal partners to ensure automation is set up in our communications with our audience. You will ensure that the most relevant messages are being surfaced, at the right time, to the right customers. Through your rapid test and learn approach, you will work to refine targeting, metrics, and ongoing strategies. We are seeking a highly curious, passionate, and data-driven individual who can dive deep to optimize performance and solve problems for stakeholders across various teams, while creating bar-raising support experiences. This role demands a motivated self-starter who’s able – and wants to – operate in a lean, fast-paced organization that scales quickly. The ideal candidate possesses an in-depth knowledge of marketing automation (e.g., Marketo) processes and technology, and can identify areas of needed improvement and automation to remove marketer pain points and raise the bar on email excellence. You will be expected to be an active voice in our leadership discussions as we make decisions on our priorities and goal-tracking based on marketers needs and analyses that you have conceive and created.

　　Key job responsibilities

　　The main responsibilities of marketing operations are to 1) architect, implement and administer the technologies and processes required to plan, activate and report on marketing campaigns; 2) develop the marketing data strategy and reporting so that marketing has the necessary insights to drive performance efficiencies; 3) identify opportunities for automation and new solutions to deliver scalable work and improved outcomes; and 4) enable marketing teams with self-service tools and trainings.

　　Responsible for managing the Email Bar Raising (EBR) program and its quality assurance (QA) mechanisms. The primary focus is to continually raise the bar on our email campaigns while simultaneously reducing risk and improving the customer experience. A key aspect of this responsibility is to improve the system's operational efficiency by recommending automation opportunities, reducing human intervention over time, and actively driving this vision forward.

　　Responsible for managing the processes, technology, and data that powers ATS Relay marketing function, contributing to the organization's marketing success. This role involves overseeing and managing Marketo and its integrations while continuously evaluating opportunities for implementing new marketing technologies to enhance efficiency. They will play a crucial role in ensuring data integrity and accuracy within Marketo databases. Collaborating closely with various teams, they will work to optimize campaign and system performance. Their expertise will help identify areas for streamlining marketing processes, ultimately enhancing operational efficiency. Implementing best practices and standardizing processes across the marketing organization will be another key aspect of their responsibilities. They will identify opportunities for automation and program those and will monitor the progress those campaigns and report out on those. Additionally, they will help support our SIM queue, identifying opportunities for efficiencies and assisting in driving key metrics for operational excellence, and other relevant performance indicators.

　　About the team

　　This role will be a part of the Strategic Programs team supporting Amazon Relay that contains Acquisition Marketing and Communications. This is a new role and we are looking for a self starter that can build a framework from the ground up and is comfortable with ambiguity and a start up environment.

　　We are open to hiring candidates to work out of one of the following locations:

　　Arlington, VA, USA | Atlanta, GA, USA | Austin, TX, USA | Bellevue, WA, USA | Minneapolis, MN, USA | Nashville, TN, USA | Santa Monica, CA, USA | Seattle, WA, USA | Tempe, AZ, USA

　　Basic Qualifications

　　7+ years of professional non-internship marketing experience

　　Experience with Marketo, or similar email platforms

　　Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

　　Experience communicating results to senior leadership

　　Excellent interpersonal and customer-facing skills with the ability to discuss complex technical issues with both technical and non-technical teams

　　Preferred Qualifications

　　Experience presenting metrics and progress to goal to senior leadership

　　Experience using data and metrics to measure impact and determine improvements

　　The ability to convey information clearly, engage participants, and adapt communication to various learning styles

　　Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

　　Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. Applicants should apply via our internal or external career site.