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　　Senior Manager, Marketing, Joint Replacement Europe - Knees

　　Job Mission

　　The Senior Manager, Marketing, Joint Replacement Europe - Knees, is the strategic portfolio leader with responsibility for driving market share growth through the formulation and execution of strategic marketing plans, reporting to the Senior Director, Marketing & Education, Joint Replacement Europe.

　　The Senior Manager, Knees is the pan-European brand expert who sets strategic direction and ensures execution for portfolio growth through development and execution of marketing campaigns and strategies, portfolio development, internal and external education strategies, and European customer engagement campaigns while motivating, coaching, and managing as part of a player coach role to Brand Manager team.

　　Additionally, the Senior Manager will be act as the primary marketing connection with the US-Knee Joint Replacement team, ensuring the European business is strongly represented and deeply connected to the Global organization.

　　What you will do

　　Lead the Knee marketing strategy in Europe to deliver above market growthDevelopment of trust and strong relationships with LOCAL marketers, sales professionals, internal stakeholders, and key customers (KOL)Be bold in deploying the team's resources to where the group can have maximum impact on the European businessDevelop customer relationships that provide strategic insights and deep understanding of customer needsBalance people management with a hands-on approach to driving the portfolio, playing the role of "player-manager"Represent the European business in global marketing activities, including upstream marketingIdentify opportunities to collaborate with divisions across Stryker to drive growth and deliver enhanced customer valueThrough the Annual Marketing Plan process, lead your team to develop the annual and long- term Knee and Joint Replacement strategy in Europe to achieve required growth, operating income, and market share targets.Develop a deep understanding of the financial performance of the Knee portfolio, communicating these appropriately within the organization.In collaboration with the Medical education team, identify education, brand experience and customer engagement opportunities for both internal and external audiences.Partner with divisional resources to develop portfolio through new product development, line extensions and M&A activity.Work in partnership with local Product Managers in a complex matrix organization, influencing and ensuring execution of the pan European strategies.

　　Key Activities

　　Manage branding, messaging, positioning, and pricing of knee brands based on market, customer, and competitive insightsDrive your team's creation of progressive, and impactful product launchesDefine and execute regional product life cycle including phase-in (launch) and phase-out (PLCM) of productsProvide analysis of business performance, brand perception, and other drivers of future brand performance. Define mitigating actions to deliver on strategy.Ensure clarity of communication with local marketing teams, and in doing so, facilitate alignment of Marketing strategy throughout EuropeForge strong relationships throughout the JR division globallyTogether with your European brand managers, define and execute European product life cycle (e.g., PLCM), including launch and phase-out of productsProvide analysis Knee business performance, brand perception, and other drivers of future brand performanceCreate pan-European, scalable virtual and in-person customer engagement events such as facility tours/events/congresses, hands-on opportunities, and medical education programs

　　Manage branding, messaging, positioning, and pricing of assigned brands based on market, customer and competitive insightsAct as a role model for global organizational, social, and moral values

　　What are we looking for?

　　A sophisticated collaborator, networker, and communicator, capable of leveraging these strengths effectively within a matrix organizationProven track record in international marketing and/or sales management in a multinational medical device companyProven experience in implementing marketing initiatives that result in above market growth and delivery of financial commitmentsDemonstrated experience in establishing marketing programs to evaluate market characteristics and trends, to position and differentiate products within both new and existing marketsA marketer with the ability to relate to colleagues and surgeons from different markets and culturesExperience in managing, coaching, or mentoring marketing team members

　　Qualifications/Tenure/Other:

　　10 years+ of Marketing experience of which a significant portion is within the MedTech industryBachelor's degree in marketing, Economics, Engineering, Life Science or relevant field (Masters or MBA Highly desirable)Minimum of 30% travel should be expectedLocation: flexible within Europe, preference for Amsterdam or near international airport/travel hub

　　Experience/ Skills:

　　People management experience is desirableExcellent communication and presentation skillsProven success record in leading marketing projects (incl. marketing plans, product launches and campaigns within Orthopaedic industry)Extensive knowledge of product management processes, planning and executionTrack record as contributor and marketing lead in cross-functional projectsExperienced in financial modelling (e.g., for product launches, strategic planning etc.)Broad experience in KOL management and general customer engagementProven track record of analysis of key customer and competition trends

　　What We Offer:

　　A culture driven to achieve our mission and deliver remarkable resultsCo-workers committed to collaboration and winning the right wayQuality products that improve the lives of our customers and patientsAbility to discover your strengths, follow your passion and own your career

　　About Stryker

　　Stryker is one of the world's leading medical technology companies and, together with our customers, is driven to make healthcare better.

　　The company offers innovative products and services in Medical and Surgical, Neurotechnology, Orthopedics, and Spine that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 100 million patients annually.

　　More information is available at stryker.com