Why You’ll Love Cisco

　　We change the World, you will become passionate about your employer and the brand you represent. Everything is converging on the Internet, making networked connections more meaningful than ever before in our lives. Our employees' groundbreaking ideas impact everything. Here, that means we take creative ideas from the drawing board to dynamic solutions that have real world impact. You'll collaborate with Cisco leaders, partner with mentors, and develop incredible relationships with colleagues who share your interest in connecting the unconnected. You'll be part a team that cares about its customers, enjoys having fun, and you'll take part in changing the lives of those in our local communities. Come prepared to be encouraged and inspired.

　　We are seeking an experienced and innovative Senior Manager, Digital Strategy to join us and oversee an incredible inbound team that drives results for Cisco Security including the Duo, Umbrella, and Cisco Security brands. The Senior Manager, Digital Strategy will play a critical role in scaling our end-to-end ABM program and shaping the direction of our digital demand generation strategies across channels. The ideal candidate should have a solid background in marketing, management, have exceptional communication skills, and a strong understanding of digital demand generation and brand building.

　　What You'll Do

　　Responsibilities:

　　Lead cross-functional teams to develop comprehensive demand strategies and digital marketing activations aligned with organizational goals.

　　Implement process improvements to assist other departments for visibility.

　　Negotiate contracts and manage relationships with external vendors and partners.

　　Manage and balance budget submissions.

　　Analyze performance of each channel to optimize and rebalance investments across channels.

　　Understand and analyze pipeline metrics to determine effectiveness.

　　Who You'll Work With:

　　The Senior Manager, Digital Strategy will work closely with demand and regional leaders within marketing and the sales teams.

　　Who You Are

　　Our minimum requirements for this role:

　　Bachelor's degree in Marketing, Business, or a related field. Master's degree preferred.

　　5+ years of proven experience in demand generation. digital marketing, or related roles.

　　Experience managing multi-million dollar marketing budgets

　　Strong knowledge of digital platforms, search, and paid social media.

　　Proficiency in digital marketing tactics, including email marketing, social media, SEO, and paid advertising.

　　Excellent written and verbal communication skills, with the ability to present for executive audiences.

　　Demonstrated ability to manage multiple projects simultaneously and meet deadlines.

　　Analytical mindset with experience in data-driven decision-making and proficiency in marketing analytics tools.

　　Strong interpersonal skills and the ability to collaborate effectively with cross-functional teams.

　　Experience leading social teams, building demand strategies, and executing on campaign strategies

　　Experience in B2B marketing or in the technology/software industry is required.

　　Desired Skills:

　　Experience working within the security and/or cybersecurity industry.

　　Experience running ABM programs and working with tools such as 6sense.

　　Familiarity with CRM and marketing automation platforms (e.g., Eloqua, Tableau, and Salesforce).

　　Why Cisco

　　#WeAreCisco, where each person is unique but we bring our talents to work as a team and make a difference powering an inclusive future for all.

　　We embrace digital, and help our customers implement change in their digital businesses. Some may think we’re "old" (36 years strong) and only about hardware, but we’re also a software company. And a security company. We even invented an intuitive network that adapts, learns and protects. No other company can do what we do - you can’t put us in a box!

　　But "Digital Transformation" is an empty buss phrase without a culture that allows for innovation, creativity and yes, even failure (if you learn from it).

　　Day to day, we focus on the give and take. We give our best, give our egos a break, and give of ourselves (because giving back is built into our DNA). We take accountability, bold steps, and take difference to heart. Because without diversity of thought and a dedication to equality for all, there is no moving forward.

　　So, do you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us!

　　Cisco is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

　　Cisco will consider for employment, on a case by case basis, qualified applicants with arrest and conviction records.