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Product Strategist, Ads Creative
Product Strategist, Ads Creative-November 2024
San Jose
Nov 9, 2025
ABOUT TIKTOK
As the leading destination for short-form mobile video, TikTok’s mission is to inspire creativity and bring joy.
5,001 - 10,000 employees
Social Media, Technology
VIEW COMPANY PROFILE >>
About Product Strategist, Ads Creative

  Responsibilities

  TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

  Why Join Us

  Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.

  Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.

  To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.

  At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.

  Join us.

  We are looking for entrepreneurial spirits to join our Monetization Strategy team. You will have a ground floor opportunity to shape monetization efforts for TikTok. In this role, you will partner with cross-functional leaders to assess performance and plan for the future.

  The Monetization Strategy & Operations organization provides business-critical insights using analysis and financial modeling, ensures cross-functional alignment of goals and execution, and helps teams drive strategic initiatives forward. We stay focused on aligning the highest-level company priorities with effective day-to-day operations, and help evolve early-stage ideas into future-growth initiatives.

  Creativity is the soul of advertising. This role would be focused on our strategy for ad creative products - collaborating with the TikTok Ads Creative & Ecosystem team to develop world-leading tech solutions for ads creative inspiration, production/editing, interpretation, and optimization. Our goal is to empower and inspire advertisers, creators, and others in the ecosystem to create and deliver the best engaging creative experiences to the end users.

  Responsibilities:

  - Monetization product analysis and research: Identify new product directions and growth strategies through external research and internal analysis. Produce product and R&D suggestions to shape the product roadmap, define success indicators, and estimate business value for new product initiatives.

  - User product research: Deeply understand and articulate the target user, user journey, and pain points through research, interviews, and surveys to drive strong product-market fit.

  - Market research and competitor product benchmarking: Conduct global/regional market sizing, market landscape analysis, and competitor product benchmarking to inform strategic product decisions.

  - Project management and strategic planning: Coordinate the cooperation between PM, DS, and other teams by ensuring information exchange and priority alignment. Drive cross-functional projects and ensure the landing of high-priority projects with senior leadership.

  Qualifications

  Qualifications:

  - Bachelor's degree or above. 3-5 years of working experience at leading tech companies, consulting, or investment banking firms; experience in digital advertising is a plus.

  - Strong data analysis skills, able to use Excel and other data analysis and visualization tools.

  - Excellent communication skills, can effectively handle cross-functional collaboration; highly responsible, independent, and resilient.

  - Rich experience in cross-team project cooperation and communication, and able to work with multi-national teams.

  - Fast learner, highly self-driven with curiosity and structured thinking.

  TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

  TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at [email protected]

  Job Information

  [For Pay Transparency] Compensation Description (annually)

  The base salary range for this position in the selected city is $124800 - $220400 annually.

  Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

  Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

  We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

  Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

  We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.

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